CHAPTER ONEINTRODUCTION1.1 Background to the StudyAccording to carter and broom (2004, p.12) public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and its publics upon whom its success depends. It’s important to know that life and success of any organization can only be ensured and sustained through effective mobilization of both the internal and external publics of the organizatio...
ABSTRACTThe new media have offered print newspapers the opportunity to reach a wider range of readers through online versions, without any demographic or distribution problems. The advent of online newspapers has made access to news available to anyone who has access to the Internet with just a click of the mouse. However, while many developed and even developing countries are maximizing the potentials of the online versions of newspapers, how far have we gone in utilizing this technology in ...
CHAPTER ONEINTRODUCTION1.1 Background of StudyThe world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology.One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and, precisely, communicates to a heterogeneous, undifferentiated, mass audience. Technology advancement in communication has brought about fundamental shift in hum...
ABSTRACTThis research is to assess ownership on media freedom and professionalism (a study of independent radio and television, benin city).It argues that the media ownership climate in Nigeria is very cloudy, and not conducive for optimum operations, especially for private media. Government uses its regulatory agencies to frustrate media freedom. The scenario is not a lot different from centralized control. Government is urged to encourage free enterprise and allow a level playing field for ...
ABSTRACT Media laws are not new to the journalism in Nigeria. What is new is the ways in which various governments and individuals try to hide under some of these laws to cripple the job of the Nigerian journalists. This is the main thrust behind this research which is centered on finding an evaluation of media laws on the practice of journalism in Nigeria with a view to unraveling those laws that tends to reduce the power of journalists. The study adopted the survey method u...
"Decide what you want; decide what you are willing to exchange for it. Established your priorities and go to work." I'm a certified Mass Communication, Currently member of Nigerian institute