ABSTRACT The major thrust of this work is to
assess the value of television advertising in promoting brand loyalty; using
Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided
into five chapters, using the survey method a quantitative tool of data
analysis. This study helps to show the importance of television advertising in
ensuring customer’s loyalty. This research work also helps Etisalat company to
know if the people of Benin are exposed to their TV com...