Effect of Television Advertising on Consumer Purchasing Behaviour in Oshodi Isolo Local Government Area, Lagos State
ABSTRACT The effect of Television advertising on consumer purchasing behaviour was carried out in oshodi-isolo using Concept of advertisement, Television advertising, Consumer buying behaviour, Effect of advertising on Consumers’ behaviour, Empirical studies. Advertising through all media influences audiences, but television is one of the strongest mediums of advertising and due to its mass reach and visual components; it cannot only influence individuals’ attitude, behaviour, lifestyle, ...