Effect of Marketing Information System on Managerial Decision Making in an Organisation: A case study of Nigeria Bottling Company, Benin City
ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance of the firm and to improve customers’ service. Based on findings, the degree of marketing information is low. Nigeria Bottling Company should o...