AUDIENCE PERCEPTION ON THE PERSUASIVENESS OF TV ADVERTS ON CONSUMER BEHAVIOUR (a case study of Indomie noodles)
This study was based on the audience perception on the persuasiveness of TV Adverts on consumer behavior using Indomie noodles TV adverts as a case study. The study was carried out with the aim of measuring the effects of TV adverts on consumer buying behavior. Empirical research was carried out from various literature texts on basic concepts of advertising and its influence on consumers buying habit. The research design used was survey. 100 respondents were randomly selected from Students of...
The Impact Of Organizational Silence On Job Burnout: A Case Study Of Nigerian Public School Teachers
INTRODUCTION: Organizations are demanding more from their employees when it comes to speaking up, accepting responsibility, and taking initiative. This is as a result of increased competition, consumer expectations, and more focus on quality (Quinn & Speizter,1997). Organizations need people to survive. Not just people but those who are responsive, can stand up for themselves and their team beliefs, not scared to share ideas and information and are able to respond/tackle challenges of the...