PRODUCT INNOVATION AND COMPETITIVE ADVANTAGE IN MANUFACTURING FIRMS IN NAIROBI COUNTY, KENYA
ABSTRACTThe study intended to find out the effect of product innovation and competitive advantage in manufacturing firms in Nairobi County. The study sought to do this through: -establishing the effect of number of products redesigned on the manufacturing firms’ competitiveness in Nairobi County, to establish the relationship between product innovation and the manufacturing firms’ competitive advantage in Nairobi County and to fi...