ABSTRACT The study was conducted to determine the impact of sales promotion strategies on sales volume In Kenya a case study of MKL Company limited. The objectives of the study were to assess the impact of the sales promotion strategies employed by multichoice Kenya limited on the increasing sales volume in the organization, to identifY the sales promotion strategy (ies) used by MKL, to establish how to improve sales in MKL, to identify changes faced by MKL in implementing sales promotion...
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