Abstract
This study on the effect of pricing strategies on the marketing of agricultural produce in Enugu State, with particular reference to Oji-River Local Government Area of Enugu State wars carried out with the aim of achieving the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middleman, to remove the problem of heading, to appreciate the channel of information flow which will help bridge information gab which exist in the agriculture produce market in the state, to find out the best possible means of marketing and making the product available in Oji-Urban cities, thereby eliminating the problem of price urination and to recommend based on the findings possible ways of activating the problem effective from product marketing. Base on these objectives, two hypotheses were formulated to guide the study. To evaluate these hypotheses, chi-square as one statistical tool was used in evaluation of hypothesis was adopted. The following were found (i) the quality of agricultural produce do not affect the pricing of agricultural produce in Oji-River Local Government of Enugu State. (ii) The inability of agricultural produce does not have significant impact in agricultural produce in Oji-River Local Government of Enugu State. Based on this findings, the following recommendations were made; (i) that standard measure should be introduced and frequency supervised by the authorities concerned. (ii) Government through its organs such as the Enugu State grains reserve and marketing (Enugu State marketing and the technical committee of Agricultural produce (TCAP) should assume the roles buyers of last resort.
Table of contents
Title i
Approval ii
Dedication iii
Acknowledgment iv
Table of Contents v
Abstract ix
CHAPTER ONE
1.0 Introduction 1
1.1 Background of the study 1
1.2 Statement of the problem 2
1.3 Purpose of the study 3
1.4 Significance of the study 4
1.5 Research question 6
1.6 Research hypothesis 6
1.7 Scope of the study 7
1.8 Definition of terms 7
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction 10
2.2 Literature Review 12
2.3 Pricing objectives 17
2.4 What is agriculture 34
2.5 Summary of literature review 38
CHAPTER THREE
3.0 Research methodology 40
3.1 Design of the study 40
3.2 Area of the study 40
3.3 Population of the study 40
3.4 Samples size determination 41
3.5 Instrument of data collection 43
3.6 Validation and reliability of research instrument 44
3.7 Questionnaire allocation and administration 45
3.8 Method of data analysis 45
CHAPTER FOUR
4.0 Data presentation analysis and interpretation 47
4.1 Data presentation and analysis 47
4.2 Discussion of the findings 61
CHAPTER FIVE
5.0 Summary of findings, conclusion and recommendations 66
5.1 Summary of the findings 66
5.2 Conclusion 69
5.3 Recommendations 71
5.4 Limitations of the study 73
5.5 Suggestions for further research 73
References 75
Appendix A 76
Appendix B 77
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