Study Materials in Agricultural Extension And Rural Development

As an Extension Agent, How you can Motivate the Rural People to Accept the New Innovation or Package you Brought to them

Extension agent is critical element in all extension activities. If the extension agent is not able to respond to a given situation and function effectively, it does not matter how imaginative the extension approach is or how impressive the supply of inputs and resources for extension work. Indeed, the effectiveness of the extension agent can often determine the success or failure of an extension programme.The extension agent has to work with people in a variety of different ways. It is often...