A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)

ABSTRACT
In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban.
This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research.
This research, however, aims at comparing, identifying and analyzing the newspaper readership attitude among male and female youth of higher institutions with the ultimate result of finding out the choice preference as regards to content.  Also, this research will in no small way help the editors and newspaper manger and publishers in the determination and prominence given to some items in order to promote wider readership among youth.
This study will also increase student’s awareness and contributions to both national and international issues. Also it will enhance and encourage greater patronage among the student’s profit to the publisher’s.
Finally, the expected results due to the past studies on this topic will be that male student’s read both information on national and international news more than female student’s read more of entertainment than male youth.

TABLE OF CONTENTS
Title page                                                                                         i
Approval page                                                                                 ii  
Dedication                                                                                      iii 
Acknowledgement                                                                          iv
Abstract                                                                                      v - vi
Table of contents                                                                      vii - ix

CHAPTER ONE
Introduction
1.1Background of the study                                                     1 - 3
1.2Statement of the research problem                                           4
1.3Objectives of the study                                                       4 - 5
1.4Significance of the study                                                         6
1.5Research Question                                                                   6 
1.6Research Hypothesis (including Null)                                    7
1.7Definition of Terms                                                                 8                               
1.8Assumptions                                                                             9
1.9Limitations of the study                                                9 - 10

CHAPTER TWO
Review of the literature
2.1Literature review                                                                    11
2.2Literature review                                                             11 - 20
2.3Summary of the Literature review                                          21
Reference                                                                         22 – 24

CHAPTER THREE
Methodology
3.1Research method                                                                      25 
3.2Research design                                                                       26
3.3Research sample                                                               26 - 27
3.4Measuring instrument                                                       28 - 29
3.5Data Collection                                                                         29
3.6   Data Analysis                                                                            29
3.7    Expected Results                                                               29 - 30                                                                      
                                                                                                          
CHAPTER FOUR
Data analysis and results
4.1Data analysis                                                                           31
4.2Results                                                                             31 - 41
4.3Discussions                                                                      41 - 44
Sample Questionnaire                                                             45
Questionnaire                                                          46 - 47

CHAPTER FIVE
5.1Summary and conclusion                                                48 - 50                                                
5.2Recommendations                                                           50 - 53
          Notes                                                                                54 - 56
          Bibliography                                                                    57 - 6

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APA

Kings, S. (2018). A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN). Afribary. Retrieved from https://afribary.com/works/a-comparative-analysis-of-newspaper-readership-among-youths-in-awgwu-urban-a-study-of-youth-in-enugu-urban-1020

MLA 8th

Kings, Solomon "A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/a-comparative-analysis-of-newspaper-readership-among-youths-in-awgwu-urban-a-study-of-youth-in-enugu-urban-1020. Accessed 21 Apr. 2024.

MLA7

Kings, Solomon . "A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)". Afribary, Afribary, 29 Jan. 2018. Web. 21 Apr. 2024. < https://afribary.com/works/a-comparative-analysis-of-newspaper-readership-among-youths-in-awgwu-urban-a-study-of-youth-in-enugu-urban-1020 >.

Chicago

Kings, Solomon . "A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)" Afribary (2018). Accessed April 21, 2024. https://afribary.com/works/a-comparative-analysis-of-newspaper-readership-among-youths-in-awgwu-urban-a-study-of-youth-in-enugu-urban-1020

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