This critical need to know how dramatic appeals and elements influence the audience is
the focus of this research work. This study therefore aims to examine the influence of
dramatic elements in product advertisements on the consumers’ when it comes to
purchase or buying decision. It will also establish if dramatic appeal in selected
advertisements aid retention and recall at the point of purchase.
Adebayo, D. (2018). A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour. Afribary. Retrieved from https://afribary.com/works/a-study-on-the-influence-of-dramatic-appeals-in-advertisements-on-consumer-behaviour
Adebayo, Damilola "A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour" Afribary. Afribary, 15 Nov. 2018, https://afribary.com/works/a-study-on-the-influence-of-dramatic-appeals-in-advertisements-on-consumer-behaviour. Accessed 16 Apr. 2024.
Adebayo, Damilola . "A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour". Afribary, Afribary, 15 Nov. 2018. Web. 16 Apr. 2024. < https://afribary.com/works/a-study-on-the-influence-of-dramatic-appeals-in-advertisements-on-consumer-behaviour >.
Adebayo, Damilola . "A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour" Afribary (2018). Accessed April 16, 2024. https://afribary.com/works/a-study-on-the-influence-of-dramatic-appeals-in-advertisements-on-consumer-behaviour