A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour


This critical need to know how dramatic appeals and elements influence the audience is

the focus of this research work. This study therefore aims to examine the influence of

dramatic elements in product advertisements on the consumers’ when it comes to

purchase or buying decision. It will also establish if dramatic appeal in selected

advertisements aid retention and recall at the point of purchase.

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APA

Adebayo, D. (2018). A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour. Afribary. Retrieved from https://afribary.com/works/a-study-on-the-influence-of-dramatic-appeals-in-advertisements-on-consumer-behaviour

MLA 8th

Adebayo, Damilola "A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour" Afribary. Afribary, 15 Nov. 2018, https://afribary.com/works/a-study-on-the-influence-of-dramatic-appeals-in-advertisements-on-consumer-behaviour. Accessed 23 Nov. 2024.

MLA7

Adebayo, Damilola . "A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour". Afribary, Afribary, 15 Nov. 2018. Web. 23 Nov. 2024. < https://afribary.com/works/a-study-on-the-influence-of-dramatic-appeals-in-advertisements-on-consumer-behaviour >.

Chicago

Adebayo, Damilola . "A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour" Afribary (2018). Accessed November 23, 2024. https://afribary.com/works/a-study-on-the-influence-of-dramatic-appeals-in-advertisements-on-consumer-behaviour