A STUDY ON THE PERFORMANCE OF MARKETERS: A CASE STUDY OF MUKW ANO GROUP OF INDUSTRIES.

Abstract

The study set out to analyze the factors that affect the performance of the marketing staff

in industries taking a case study of Mukwano group of industries. The inquiry was

focused on areas of motivation, remuneration and reward administration, training and

appraisals and performance review. Using analytical design, information was got from a

sample of 60 marketers through interviews and self administered questionnaires.

Quantitative data was analyzed using tables and tests were employed to test the

relationship between the variables and measured in the study. Results from the study

indicate that motivation, remuneration and reward administration, training and appraisals

and performance review affects performance, whereby these variables hade a significant

positive effect on marketers performance. It was however confitmed that under the

variables motivation recognition and appreciation was not a significant effect of

perfotmance on those employees who fall under the rank of marketing officers. Arising

from the findings, the study made recommendations as regards to motivation,

remuneration and reward administration, training and appraisals and performance review.

Further more the study recommended areas for ftniher research. These include a

comparative study to make an in depth study and an investigation into the factors

affecting the perfonnance of marketer