The study was to establish the effects of advertising on sales volume of MTN
Uganda Kampala district. It was guided by a number of objectives which were;
to establish the effects of advertising on the sales of MTN Uganda, Kampala
district; to determine other factors affecting sales volume of MTN Uganda,
Kampala district, to determine ways of improving sales and to establish the
relationship between advertising and sales volume.
The data was collected from primary and secondary sources. The researcher
used questionnaires and interviews as research instruments. Close ended
questionnaires were also used to obtain data from a sample random sampling.
The respondents comprised of employees from MTN Uganda, Kampala district,
the data was analyzed using percentiles as a statistical method and
information presented in form of table.
The findings of the study shows that, there are a number of positive effects on
sales such as; influencing customer attitudes, creative awareness, persuades
potential and existing customer, support purchase decisions, and creates
brand loyalty and helps in new product launch.
Also sales volume was affected by other factors such as; quality of the product
or service, size of the market, income of the consumer, situational factors,
product perceptions and personalities and market segmentation among others.
From the findings sales can be improved by, targeting specific market niches,
promoting your own USP, collecting contact information, removing the obstacle
of risk, diversity, setting up a sales incentive programme, tier of customers and
reward of customers.
The research concluded that advertising and sales volume are a close knit and
rely entirely on one another hence a close relationship, and if advertising is
done effectively and efficiently can help to improve sales volume.
Based on research findings, the following recommendations were made; the
company should maintain advertising as a marketing strategy and should try
to be innovative and creative in it's advertisements, targeting specific market
niches is also important for the company to increase sales, the company
should also aim as quality product/service deliverance. The company should
set up a sales incentive programme to help it's sales staff to up sell an should
collect contact information about customers, tier its customers reward
outstanding consumers and the company should plan well for its marketing
activities as establishing a communications budget, deciding on which
activities to be carried out, and other marketing strategies to use other than
Research, A. & , M (2021). Advertising And Sales Volume: A Case Study Of Mtn Uganda Kampala District. Afribary. Retrieved from https://afribary.com/works/advertising-and-sales-volume-a-case-study-of-mtn-uganda-kampala-district
Research, AfroAsia, and MUGUMETOM "Advertising And Sales Volume: A Case Study Of Mtn Uganda Kampala District" Afribary. Afribary, 12 Jun. 2021, https://afribary.com/works/advertising-and-sales-volume-a-case-study-of-mtn-uganda-kampala-district. Accessed 19 Sep. 2021.
Research, AfroAsia, and MUGUMETOM . "Advertising And Sales Volume: A Case Study Of Mtn Uganda Kampala District". Afribary, Afribary, 12 Jun. 2021. Web. 19 Sep. 2021. < https://afribary.com/works/advertising-and-sales-volume-a-case-study-of-mtn-uganda-kampala-district >.
Research, AfroAsia and , MUGUMETOM . "Advertising And Sales Volume: A Case Study Of Mtn Uganda Kampala District" Afribary (2021). Accessed September 19, 2021. https://afribary.com/works/advertising-and-sales-volume-a-case-study-of-mtn-uganda-kampala-district