The purpose of the study to examine the relationship between adve11ising and sales volume in
century bottling company. The study was guided by research objectives of examining the
effects of advertising on sales volume, finding the best way of advertising to be used and
finding out other factors affecting sales volume. This was accomplished by using secondary and
primary data sought from sources such as journals, newspapers, report publications from the
company, periodicals which are found in Kampala international university library, public
libraries, internet surfing and primary data from selected respondents from the company.
The findings reveal that there is a positive link between advertising and sales volume in century
bottling company. For instance the findings reveal that advertising to larger extent has
contributed to 92% to the total sales volume in the company. Therefore in order to keep up the
full benefit of advertising, the company policy makers, marketing managers should properly
channel the resources so as not to be misused. Advertising should be used to alert and inform
the public about the product so as to maintain it sales volume
Research, S. (2022). ADVERTISING AND SALES VOLUME IN CENTURY BOTTLING COMPANY A CASE STUDY OF NAMANVE. Afribary. Retrieved from https://afribary.com/works/advertising-and-sales-volume-in-century-bottling-company-a-case-study-of-namanve
Research, SSA "ADVERTISING AND SALES VOLUME IN CENTURY BOTTLING COMPANY A CASE STUDY OF NAMANVE" Afribary. Afribary, 14 Aug. 2022, https://afribary.com/works/advertising-and-sales-volume-in-century-bottling-company-a-case-study-of-namanve. Accessed 24 Sep. 2022.
Research, SSA . "ADVERTISING AND SALES VOLUME IN CENTURY BOTTLING COMPANY A CASE STUDY OF NAMANVE". Afribary, Afribary, 14 Aug. 2022. Web. 24 Sep. 2022. < https://afribary.com/works/advertising-and-sales-volume-in-century-bottling-company-a-case-study-of-namanve >.
Research, SSA . "ADVERTISING AND SALES VOLUME IN CENTURY BOTTLING COMPANY A CASE STUDY OF NAMANVE" Afribary (2022). Accessed September 24, 2022. https://afribary.com/works/advertising-and-sales-volume-in-century-bottling-company-a-case-study-of-namanve