Advertising Ethical Controversy: An Assessment of Subliminal Advertising

Miracle Obidi 8 PAGES (1333 WORDS) Essay/Paper
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The use of psychological and motivational analysis to sell products to the audience has been a contemporary concept thriving in the advertising industry. With the insatiable need of producers to get across to their target-audience, more adverts below the audience’s threshold have been created and disseminated via the various forms of media. Whether there are controversial attractions to these subliminal advertisements as well as their efficacy is what this study sets out to explore using content analysis as its design.

Key words: Subliminal advertising, ethical controversy


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APA

Miracle, O (2019). Advertising Ethical Controversy: An Assessment of Subliminal Advertising. Afribary.com: Retrieved June 17, 2019, from https://afribary.com/works/advertising-controversy

MLA 8th

Obidi, Miracle. "Advertising Ethical Controversy: An Assessment of Subliminal Advertising" Afribary.com. Afribary.com, 08 Jan. 2019, https://afribary.com/works/advertising-controversy . Accessed 17 Jun. 2019.

MLA7

Obidi, Miracle. "Advertising Ethical Controversy: An Assessment of Subliminal Advertising". Afribary.com, Afribary.com, 08 Jan. 2019. Web. 17 Jun. 2019. < https://afribary.com/works/advertising-controversy >.

Chicago

Obidi, Miracle. "Advertising Ethical Controversy: An Assessment of Subliminal Advertising" Afribary.com (2019). Accessed June 17, 2019. https://afribary.com/works/advertising-controversy