Advertising Strategy in a Competitive Business Environment (A Case Study of Nigerian Bottling Company Plc Ibadan Plant)

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PROPOSAL

This project is written to discuss on advertising strategy in a competitive business environment, advertising by Nigeria Bottling company (PLC) as case study advertising consists of paid message designed to inform or persuade buyer or idea by the identified sponsor. Meanwhile, strategy can be seen as the technique used to perform activities. Advertising strategy is a philosophy designed to accomplish the stated advertising goals.

INTRODUCTION

It is important when discussing advertising to be fully aware of what advertising is all about Advertising definition are as numerous as the number of advertisement available in the mass media but there is yet to be a universally accepted definition. Advertisement is seen daily on television, Newspapers, Magazine, Radio and Posters e.t.c.


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APA

Consults, E. (2022). Advertising Strategy in a Competitive Business Environment (A Case Study of Nigerian Bottling Company Plc Ibadan Plant). Afribary. Retrieved from https://afribary.com/works/advertising-strategy-in-a-competitive-business-environment-a-case-study-of-nigerian-bottling-company-plc-ibadan-plant-2

MLA 8th

Consults, Education "Advertising Strategy in a Competitive Business Environment (A Case Study of Nigerian Bottling Company Plc Ibadan Plant)" Afribary. Afribary, 12 Jan. 2022, https://afribary.com/works/advertising-strategy-in-a-competitive-business-environment-a-case-study-of-nigerian-bottling-company-plc-ibadan-plant-2. Accessed 20 Jan. 2022.

MLA7

Consults, Education . "Advertising Strategy in a Competitive Business Environment (A Case Study of Nigerian Bottling Company Plc Ibadan Plant)". Afribary, Afribary, 12 Jan. 2022. Web. 20 Jan. 2022. < https://afribary.com/works/advertising-strategy-in-a-competitive-business-environment-a-case-study-of-nigerian-bottling-company-plc-ibadan-plant-2 >.

Chicago

Consults, Education . "Advertising Strategy in a Competitive Business Environment (A Case Study of Nigerian Bottling Company Plc Ibadan Plant)" Afribary (2022). Accessed January 20, 2022. https://afribary.com/works/advertising-strategy-in-a-competitive-business-environment-a-case-study-of-nigerian-bottling-company-plc-ibadan-plant-2