ABSTRACT
Music is central in shaping popular culture for the youth in many societies. This study analyses
the contribution of South African music to popular culture among the youth of Nketa and
Nkulumane in Bulawayo. Theoretically, the study is informed by identity, uses and gratification
and encoding and decoding theories of the media. It adopts a qualitative research approach in
conducting the research. The study reveals the different components in which South African
music is contributing to popular culture among the youth. Music videos and lyrical content are
seen to be the biggest carrier of the culture through the contribution to dance, way of dressing,
language and slang, subculture/behaviour and lastly local talent. Prominence of South African
music among the youth of Nketa and Nkulumane is also compared to their treatment of local
music genres. The research also reveals that tribal differences are main cause for the kind of
music preference by youth of Nketa and Nkulumane. Recommendations are made to the
government, the music industry in Zimbabwe and also the youth themselves.
NCUBE, T (2021). An analysis of the contribution of South African music to Bulawayo popular culture. Case of Nketa and Nkulumane youths.. Afribary. Retrieved from https://afribary.com/works/an-analysis-of-the-contribution-of-south-african-music-to-bulawayo-popular-culture-case-of-nketa-and-nkulumane-youths
NCUBE, TAMBULANI "An analysis of the contribution of South African music to Bulawayo popular culture. Case of Nketa and Nkulumane youths." Afribary. Afribary, 04 May. 2021, https://afribary.com/works/an-analysis-of-the-contribution-of-south-african-music-to-bulawayo-popular-culture-case-of-nketa-and-nkulumane-youths. Accessed 04 May. 2024.
NCUBE, TAMBULANI . "An analysis of the contribution of South African music to Bulawayo popular culture. Case of Nketa and Nkulumane youths.". Afribary, Afribary, 04 May. 2021. Web. 04 May. 2024. < https://afribary.com/works/an-analysis-of-the-contribution-of-south-african-music-to-bulawayo-popular-culture-case-of-nketa-and-nkulumane-youths >.
NCUBE, TAMBULANI . "An analysis of the contribution of South African music to Bulawayo popular culture. Case of Nketa and Nkulumane youths." Afribary (2021). Accessed May 04, 2024. https://afribary.com/works/an-analysis-of-the-contribution-of-south-african-music-to-bulawayo-popular-culture-case-of-nketa-and-nkulumane-youths