The ethical dilemma comes in different shades. It ranges from editors and journalists slanting a story to cover real issues by giving prominence to a good side of a story without balance, helping the government and other officials in disinformation propaganda to launder the image of the government, and receiving gratification to downplay news stories. The list is endless. Ethics is primarily being bound by a moral principle. The journalism profession has come a long way with its embedded mora...
TABLE OF CONTENTSDECLARATIONAPPROVAL iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vCHAPTER ONE BACKGROUND OF THE STUDY1.0 Introduction 11.1 Background of the Study1.2. Statement of the Problem 51.3. Purpose of the Study 51.4. Objectives of the Study 61.5 Research Questions 61.6 Scope of the Study 61.6.1. Geographical scope 61.6.2. Content Scope 61.6.3. Time Scope 61.7 Significance of the Study 71.8 Conceptual Framework 81.9. Explanation of the conceptual framework 81.10 Operational def...
The emergence of social media has led to the emergence of new generation of content creators and distributors. Some of these creators have also delved into the business of news production and distribution online. Online news reports come with a lot of imperfections because of the flexible or outright lack of professional gatekeeping. This has led to the emergence of fake news. Based on the Uses and Gratification theory, this study evaluates the accuracy of online news reports, audience reliab...
Abstract Social media platforms have revolutionised the way users communicate, by providing an open and vast platform to discuss about the sensitive and stigmatized issues of the society. Social media is increasing with ubiquity, this research aims to seek and understand the role of social media and its engagement with users for diffusion of global social mass movements. Sexual abuse and racial discrimination are stigmatised issues that have took over the attention all across the globe. Hash...
ABSTRACT The Kenyan local garment making industry is characterized by slow growth and faces stiff competition from low priced imports. Extensive research has been carried out on the evident preference of imported clothes over locally made garments as well as the challenges facing locally made garments. These challenges range from fit to the value offered for locally made garments. However, the practice of managers of Micro and small sized enterprises, abbreviated as MSEs, in the local garme...
ABSTRACT Just in the same way the African history was reconstructed through such elements as archaeological sources, oral traditions among others, Hilary Ngweno‘s The Making of a Nation documentary film series used the same principle to reconstruct Kenya‘s political history through cinematographic elements such as archival materials (still photographs and a few video clips). The former has already become an academic discipline while the later is attracting an academic attention beginning...
ABSTRACT This study aims at making meaning of set components in historical fiction films on the 1994 Genocide against the Tutsi. The argument is that when it comes to historical feature films, emphasis tends to be put on the general theme that the films tackles, highlighting the major turning points of the depicted historical events at the expense of the world the event is set in. The research also adopts the idea that a society relates fully and retains knowledge of an event that happened l...
ABSTRACT The study sought to investigate how docudrama film could be used as a psychotherapeutic tool among traumatized women refugees. The objectives of the study were: to establish the levels of psychological distress, establish whether cinematic techniques affect psychological distress, and investigate the effectiveness of docudrama films on the levels of psychological distress among urban women refugees. The study employed mixed method research design which covered both qualitative and q...
ABSTRACT This study contended that love scenes, fight scenes, chase scenes and crowd scenes were essential components in film script writing. This study employed the Hollywood classical theory of film making. Hollywood classicism theoretical foundation is based, in many respects, on Freudian theory which rests on the principle of cause and effect where human action and interaction derive from psychological catalysts. The basic concern of this thesis was to determine if the components under ...
ABSTRACT In an effort to maintain clothing styles within the teaching fraternity, Teachers Service Commission came up with design sketches for incorporation in dress code in 2006. The TSC manual of code of conduct and regulations, states that tutors should dress decently and be presentable. Numerous studies have been done in Kenya on clothing selection among teachers and other groups; however, there is limited documentation regarding dress code for tutors. This gap inspired a study to assess ...
ABSTRACT Vocal music performance occupies a dominant position in the musical landscape of Kenya yet scholars have had numerous debates as to how music should be assessed and evaluated. Instructional refinement and related matters of liability have provided a domain for the widespread need for diverse assessment and evaluation grading systems. The title of the study was on “Techniques of assessing students’ vocal music performance by selected universities in Kenya: Investigating conformity...
This study examined peace reporting by Nation newspapers in the run up to the 2013 elections. In the run up to the 2013 general elections, Kenyans were constantly reminded of the 2007/2008 post election violence through newspaper reporting. Since the media is inextricably connected to elections, seemingly there was the need to interrogate the implications of peace messages in newspapers and the coverage of elections held in Kenya. The objectives of the study were: to describe the Nation ...
Abstract This study examines the role of YA FM in enhancing rural development in Mberengwa North district. The research sought to identify and review the major contributions that were brought by YA FM in the development of rural communities. The main focus of this research was to identify programmes related to rural development and how these are stimulating development in rural areas. Despite some challenges and personal agendas, YA FM has managed to design programmes that have positivel...
ABSTRACT With music being part of our everyday lives, audiences easily get attached to the musicians and have certain expectations from their favourite musicians. This study set out to investigate the perspectives of the audiences on Fungisai Zvakavapano-Mashavave’s mutating music identity. To achieve this objective, the researcher focused on Facebook and WhatsApp comments on Fungisai’s switch of genres. Qualitative research approach was employed in this study as the researcher was seekin...
ABSTRACT The study sought to investigate why public relations copy has been freely finding its way into media content with the end result being the fourth estate, journalism, losing its watchdog role to has now come to be known as the ‘fifth estate’, which happens to be public relations departments of various organisations. The researcher subjected to empirical study the phenomenon that led to media under study, The Herald Business to be a channel through which public relations copy reapp...