Research Papers/Topics in Journalism And Media Studies

Rethinking Music And Gender: of Alick Macheso And Lady Squanda Music.

ABSTRACT The study explores how both men and women are framed in the music of two contemporary artistes in Zimbabwe— that is Alick Macheso and Lady Squanda. The specific objectives were to determine how men and women are framed in the music of Lady Squanda and Macheso. Grounded in the cultural studies research tradition, the study utilises the qualitative research approach. Purposively selected songs were subjected to critical discourse analysis. In-depth interviews were also cond...

ZANU PFs Factionalism and Rethinking The Herald’s Political Economy

ABSTRACT This study rethinks the legitimacy of the political economy theory in so far as it assumes that media owners unproblematically determine content in newspapers, radio or television stations that they own. The study was stimulated by The Herald’s political news content in the period between 2015 and 2017, which scandalised some senior politicians in the Zimbabwe African National Union-Patriotic Front (ZANU PF) Government. This occurred notwithstanding the fact that the ZANU PF ...

The Effectiveness of Holistic Marketing as a Survival Tactic in a Crisis Economy: A Case of The Zimbabwe Newspapers Group 1980 ltd Sales and Marketing Department.

ABSTRACT The study seeks to provide a solution on how media organizations can employ marketing strategies to survive the economy. With the advent of new trends in the global marketing world, this study explored the implementation of the holistic marketing concept and its effectiveness in a crisis-ridden Zimbabwean economy by Zimbabwe Newspapers (1980) Ltd. It addresses the gap on how print media organizations can best utilize marketing to stay viable in an unstable economic environment....

Graphical Design Techniques And Hybridisation Of Software In Newspaper Production: A Case Of The Daily News

ABSTRACT Newspapers layout and design is meant to appeal to the preference of the reader. This in turn will also ensure the long term survival of the media entity in question through the realisation of significant daily sales. Even though daily sales do not determine the long term profitability of a media organisation, the sales go a long way in assisting some of the expenses such as printing. The newspaper industry in Zimbabwe is highly competitive because of various factors. Among the...

Reportage Of Artisanal Mining And Environmental Issues In Zimbabwe By The Sunday News And The Standard From 2017-2018

ABSTRACT The researcher explores the reportage of artisanal mining and environmental issues by The Sunday News and The Standard from 2017 to date. The research so to find out how the two newspapers frame, give prominence to news reports on artisanal mining and environmental issues in Zimbabwe. The research used the framing, ideology and political economy theories to find out how far these two newspapers give value to news on artisanal mining and environmental issues in Zimbabwe. The res...

The framing of Donald Trump before and after the 2016 USA presidential elections. A case study of The Herald.

AbstractThe study will look at how Donald Trump is presented in Zimbabwe‘s public media which is The Herald newspaper. The Herald is well known to be an ideological state apparatus for the ruling government. This is so because President Mugabe‘s government created the state-controlled Zimbabwe Mass Media Trust (ZMMT), a watchdog that eventually took overall ownership of The Herald and its sister papers (Nyahunzvi 2001). In Zimbabwe the media is much more polarized on political lines....

Media Representation Of Men And Women On Issues Of Domestic Violence: The Herald And H-Metro January 2015-May 2016

ABSTRACT This study focused on the representation of men and women in The Herald and H-Metro on issues to do with domestic violence from January 2015 to May 2016. How gender is being represented, portrayed and covered in the two papers is what the study was mainly focusing on. The researcher comparatively explored gender representation and influences of the choices of these representations. The researcher used qualitative methods to collect data. Through content analysis the research fo...

The ‘socialness’ of online social media: conversations with selected midlands state university students.

AbstactINTRODUCTION This study examines the socialness of online social media, specifically WhatsApp and Facebook. Literature (Papacharissi 2010, Bauman 2013), shows that online social media helps in creating communities, bonds, socializing and gatherings just like organic communities. Facebook users can claim to have hundreds of friends in their network, yet sometimes find it difficult to name half a dozen people that they have actually met in their local neighborhood. While social net...

A Critical Evaluation Of The Proposed Kenya’s Film, Stage Plays And Publications Bill 2016

Abstract: Debates about content regulation have been dominated by pro-censorship and anti-censorship arguments. More recently there has been emergence of repressive laws and rising attacks on creative artists. Increased fear of a robust and aggressive creative industry by government cannot also be ignored. Countries like Australia and South Africa have come out strongly in pushing for change to legislation and a review of the classification guidelines. In Kenya, the Film and Classification Bo...

The Film Industry In Zimbabwe- Growth And Production Challenges: A Case Of Gona Ramachingura And Checkmate

Abstract This research scrutinised the film services sector and the value chain in film production in Zimbabwe. This was in a bid to assess the practices and divulge challenges that are faced by film players and the way these hinder growth of the sector. The research used case studies of two films, Checkmate and Gona raMachingura as it was impossible to look at the sector in its entirety. Qualitative methods were employed in the research. The findings from the two cases complimented...

The Influence Of Employee Communication On Employee Commitment At Capital Airtime Limited In Kenya

ABSTRACTCommunication is linked to work commitment because they go hand in hand to form a solid business foundation best for organizational growth. Unlike most organizations that create structures in order to be able to understand their employees and what is important to them in relation to information about their jobs and the organization, CAT has no written communication strategy which could have led to lack of communication, under communication or miscommunication. Without proper communica...

Coverage of science, technology, engineering and mathematics (stem) initiative in tertiary institutions. The herald and daily news.

Abstract The research explored the coverage of Zimbabwe‟s STEM initiative in tertiary institutions by The Herald and Daily News how each newspaper was reporting the government‟s initiative at higher and tertiary level. The polarized content produced by the two newspapers was taken into considerations as this was influenced by the different ownership patterns of the two newspapers. The study which is qualitative in nature used archival research as a method of data collection. Through...

The Zimbabwe Museum for Human Science (ZMHS) and the Preservation and communication of cultural heritage

Abstract Cultural heritage is important because it strongly influences our sense of identity, our loyalties, and our behaviour. Within living memory tribes, peoples and nations are supposed to feature distinctive attributes and characteristics concerning their history, culture, religion, evolution level etc. Memory institutions (archives, libraries, museums, schools, and historic sites) have a responsibility for preserving and interpreting the cultural record, so there are practical rea...

Media And Women: The Representation of African Women in Isibaya.

ABSTRACT The construction of females in the media and popular culture remains a topical discourse. Dominant literature in the subject shows that the media are phallocentric and patriarchal. This study examines the construction of South African women in the film Isibaya. The study is guided by Africana Womanism and Critical Political Economy of the media theory. I employed Critical Discourse Analysis and semiotic analysis to examine images of African women in the film under study. Findin...

Examining The Use Of Media Advocacy By Civil Society Organisations In Democratizing Youth Participation In Local Governance Structures: A Case Of Youth Empowerment And Transformation Trust Pr

ABSTRACTThe demographic analysis shows that young people constitute the majority of the populationyet, are underrepresented in democratic structures. Civil society organizations have madeattempts to increase youth participation in the broader framework of enhancing citizenparticipation. The study therefore looks at ways Youth Empowerment and TransformationTrust (YETT) as representative of civil society organizations is using media advocacy inincreasing youth participation with a critical look...


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