ABSTRACT
This research, which is limited to Enugu metropolis, undertook a credit analysis of the uses and abuses of relation in management in selected Nigeria business organization.
The main objectives were
-To examine the relevance of public relation in modern business management to find out if the public relation is practiced as a top management function in the companies under study.
-To examine the effectiveness or ineffectiveness of the public relations strategies employed by managers in the companies under study
-To find out the attitude of other managers and employees in the companies to public relations.
- To find out the level of acceptance or un-acceptance of public relation as a management function in the companies under study.
-To identify and analyse the uses and abuses of public organization.
-To make appropriate recommendation.
The research questions were.
-What is the relevance of public relations to modern business management.
-Is public relations being practiced as a top management function?
-How do other managers and employees perceive the job of public relations?
-Do the management of companies under study recognize the importance of public relations?
-What are the specific uses of public relations in these organization
Our data were sourced from ANAMMCO Ltd and NITEL ltd. All in Eniugu metropolis and subjected to sophisticated statistical tests.
This leads tot the following findings among others.
-Public relations are relevance t modern business management
-Public relations as practices by management in the organizations as under study are not abused.
-Other managers and employees in the organization are favorably disposed to public relations
-the level of acceptance of public relations as a management function in the companies under study is high.
-All these suggests that all business big or small, should create mutual understanding between her publics and the organization through the activities of he public relations department to enhance growth and development.
TABLE OF CONTENT
Cover page
Title page
Approval page
Dedication
Acknowledgment
Abstract
Table of content
CHAPTER ONE
INTRODUCTION
1.1BACKGROUND OF PUBLIC RELATION
1.2STATEMENT OF THE PROBLEM
1.3RESEARCH QUESTIONS
1.4OPBJECTIVES OF THE STUDY
1.5SCOPE OF THE STUDY
1.6SIGNIFICANCE OF THE STUDY
1.7LIMITATION OF THE STUDY
1.8IMPORTING OF PUBLIC RELATION
1.9DEFINITION OF TERMS
1.10REFERENCE
CHAPTER TWO
LITERATURE REVIEW
2.1ORIGIN OF PUBLIC RELATION
2.2DEFINITION OF PUBLIC RELATION
2.3PUBLIC RELATION AND PUBLICITY
2.4PUBLIC RELATION AND MARKETING
2.5PUBLIC RELATIONS PUBLICS
2.6THE PUBLIC RELATION PLANS
2.7THE MEDIA OR PRESS RELATION
2.8PUBLIC RELATION AND MANAGEMENT
2.9PUBLIC RELATION AND BUSINESS
2.10PUBLIC REALTION AND THE SOCIETY
2.11PROFESSIONAL GUIDELINES ON THE ETHNICS OF BUSINESS
2.12RESEARCH METHODOLOGY
2.13SUMMARY OF FINDING
2.14REFERENCE
CHAPTER THREE
3.0METHOD OF COLLECTNG AND ANALYSIS
3.1PRESENTATION AND ANALYSIS OF DATA
3.2RECOMMENDATION
3.3CONCLUSION
3.4REFERENCE
3.5BIBLIOGRAPHY