An Assessment Of Corporate Social Responsibility Initiatives In Tanzania: Evidence From Selected Companies In Dodoma City

ABSTRACT 

This study assessed the Corporate Social Responsibility (CSR) initiatives offered by companies in Dodoma City. Three telecommunication companies were selected, namely Vodacom Tanzania, Tigo Tanzania, and Airtel Tanzania. The objectives of the study were to determine the initiatives offered by these companies as part of their CSR, to find out reasons for the companies to perform these initiatives, and to determine the relative importance of these initiatives based on the opinions of the community. 

Survey questionnaire and interviews were used to collect data. Qualitative approach was used to obtain answers to objective number one and two, while the quantitative approach was used to obtain answers to objective three. The data obtained were analyzed using Content Analysis and Descriptive Analysis in the Statistical Package for Social Sciences (SPSS) and the findings obtained are presented in forms of tables and explanations. 

The study found that education is the leading CSR initiative of the companies while the community need is the major criteria for these companies to perform CSR initiatives. Education, health and water services are the initiatives which are relative important as perceived by the community. The study recommends that business companies and other organizations should allocate more funds to education, health and water services as they are CSR initiatives which are most needed by people in Dodoma City.