An Evaluation Of Communication Strategies Used In Polio Immunization Campaigns In Kaduna And Sokoto States, Nigeria

SSA Research Cosmos Ikechukwu EZE 181 PAGES (56084 WORDS) Thesis
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ABSTRACT

One of the fundamental factors that determine the success or failure of a behavioural change

campaign is the nature of communication strategies adopted by the change agent. Nigeria has

been declared a polio free nation, but scholarly attention has not been given to the role played

by communication strategies in the success of polio immunisation and eradication projects in

Northern Nigeria. This study, therefore, investigated the communication strategies used in polio

immunisation campaigns in Kaduna and Sokoto states, the extent of participation in the design

and implementation of these strategies, the influence of demographic, socio-cultural variables

and knowledge on acceptance and use of polio vaccine.

Health Belief Model, Multi-Step Flow and Knowledge Gap theories were adopted. Five key

informant interviews were conducted with one each of parent, opinion/religious leader,

UNICEF/WHO official, health reporter, and Federal Ministry of Health worker, each of whom

was purposively selected. A semi-structured questionnaire was administered on 200

parents/guardians purposively selected from Kwarbai, Sabon Fegi, in Kaduna State; Dange

Shuni and Sokoto Municipal in Sokoto State. Four focus group discussion sessions comprising

10 participants from each study area were conducted with parents who have children aged

between one and five years. Quantitative data were analysed using descriptive and chi-square

statistics at p< 0.05, while qualitative data were content analysed.

Strategies used in the two states were advocacy, social mobilisation and programme

communication. Their manifestations were: Advocacy: (Kaduna-79.8%, Sokoto-70.0%) and

Social Mobilization: (Kaduna-69.2%, Sokoto-84.7%). The programme communication in

Kaduna (74.7%) and Sokoto (84.7%) showed that the responses did not conform on the issue of

acceptance of a singular communication strategy (x2=314.7). The need to adopt multiple

communication strategies in both states was reiterated. The implementation of the contents of

polio campaign strategies was low (x2=15.9). Adoption of multiple communication strategies

was more effective in both states (x2=314.7). Demographic factors influenced their acceptance

and use of polio immunisation as there was conformity in response across the two states

(x2=0.1). Socio-cultural variables influenced acceptance and use of polio vaccine (x2=0.1).

Respondents‘ knowledge and awareness of polio immunisation influenced them to accept and

use polio vaccine.

Adoption of different communication strategies led to increased acceptance and use of polio

immunization among parents/guardians in Kaduna and Sokoto States. Multi-dimensional

communication strategies should be used in order to achieve maximum success in

immunisation campaign to eradicate polio in Nigeria.

Keywords: Evaluation of communication strategies, Polio immunisation campaigns,

Kaduna and Sokoto States Nigeria

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APA

SSA, R (2021). An Evaluation Of Communication Strategies Used In Polio Immunization Campaigns In Kaduna And Sokoto States, Nigeria. Afribary.com: Retrieved May 08, 2021, from https://afribary.com/works/an-evaluation-of-communication-strategies-used-in-polio-immunization-campaigns-in-kaduna-and-sokoto-states-nigeria-2

MLA 8th

Research, SSA. "An Evaluation Of Communication Strategies Used In Polio Immunization Campaigns In Kaduna And Sokoto States, Nigeria" Afribary.com. Afribary.com, 12 Apr. 2021, https://afribary.com/works/an-evaluation-of-communication-strategies-used-in-polio-immunization-campaigns-in-kaduna-and-sokoto-states-nigeria-2 . Accessed 08 May. 2021.

MLA7

Research, SSA. "An Evaluation Of Communication Strategies Used In Polio Immunization Campaigns In Kaduna And Sokoto States, Nigeria". Afribary.com, Afribary.com, 12 Apr. 2021. Web. 08 May. 2021. < https://afribary.com/works/an-evaluation-of-communication-strategies-used-in-polio-immunization-campaigns-in-kaduna-and-sokoto-states-nigeria-2 >.

Chicago

Research, SSA. "An Evaluation Of Communication Strategies Used In Polio Immunization Campaigns In Kaduna And Sokoto States, Nigeria" Afribary.com (2021). Accessed May 08, 2021. https://afribary.com/works/an-evaluation-of-communication-strategies-used-in-polio-immunization-campaigns-in-kaduna-and-sokoto-states-nigeria-2