An Evaluation of Strategic Planning or Organization Performance (A Case Study of Pz Cussons Nigeria Limited)

CHAPTER ONE

INTRODUCTION

1.1      BACKGROUND INFORMATION OF THE STUDY

In as much company have conducted business, some have been experiencing outstanding Successes while another person dismal failure. Some organizations act with purpose and sense of direction, other draft, some companies are adopt at seizing new opportunities, another watch passively or let the ship through cracks. Management is a set of function i.e. planning, controlling, directing etc and the best way to predict a future is by planning ahead.

Business organizations, both small and big in Nigeria are presently going through a revolutionary trend which is affecting their performance behavior survival growth in industry. The relevance and realization of the natural desires of survival and growth in a turbulent business environment therefore call for a fundamental approach i.e. a long term perspective has to be adopted for the understanding of the factors of the economy. It is often that planning decision making. The making of tomorrow’s decision today or deciding presently where they are intends to be at a future term and how to get there.

It is the responsibility of the top management to engage in strategic plan. A strategy in plan that is unified (I.e. it ties all the part of enterprises together – strategies are both plan for the future and pattern from the past)  (minzberg 1987). Strategic planning is therefore concerned with policy formulation and implementation development of plans leading to the allocation of resources in such a way as to achieve the set objective of the business.