AN EVALUATION OF THE EFFECTIVENESS OF NEW FINANCIAL PRODUCTS IN NIGERIAN COMMERCIAL BANKS

PREFACE
The basic objective underlying this study was the evaluation of the study of the ability of the new financial products by commercial banks in fund generalization or mobilization.
This study has been structured into five chapters to make for easy reading and comprehension.
Chapter one dealt with the background of the prevailing circumstance in the economy that necessitated the introduction of program intended to correct the imbalance in the economy. It also gives an insight into the measure, both monetary and fiscal policies established to build as strong and viable economic base for the country’s economy.   

TABLE OF CONTENT
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
PREFACE
TABLE OF CONTENT

CHAPTER ONE
1.0    Introduction
1.1 Background of the study
1.2 Statement of the problems
1.3 Objective of the study
1.4 Research Questions
1.5 Significant of the study
1.6 Hypothesis
1.7 Scope, limitations and determination of the study
1.8 Definition of terms

CHAPTER TWO
2.1 Review of related literature
2.2 Historical background of banks financial products
2.3 Innovations in the Nigerian financial system
2.3.1 Weekend Banking services
2.3.2 Union bank farners guide Agricultural Lending
2.3.3 Union bank express and VIGO money transfer
2.3.4 First Bank western union money transfer system
2.3.5 First Bank value card
2.3.6 UBA money gram
2.3.7 UBA Easy card
2.3.8 UBA save for school
2.3.9 First education savings scheme (FESS)
2.4 The degree of responsiveness of depositors of these products
2.4.1 Ascertain of the extent these financial products have contributed in profit generation.
2.4.2 Factors influencing the use of these financial products
2.4.3 Analysis of prospects of existing instruments and possibilities of introducing new one in the market.
References.

CHAPTER THREE
3.0 Research Design and Methodology
3.1 Sources of Data
3.2 Method of presentation of data
3.3 Sample used
3.4 Techniques of Data Analysis
References
CHAPTER FOUR
4.0 Data Presentation of financial products
4.1 Design and features of financial products
4.2 Benefits to Banks
4.3 Testing Hypothesis
References

CHAPTER FIVE
5.0 Summary, Recommendations and Conclusions
5.1 Findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Questionnaires