1.0 GENERAL INTRODUCTION
According to and Kirk Patrick (1982). promotion is an important element in marking mix of most firms and it is not important in others for soft drink manufactures, whose products, price and distribution channels are very similar to those of competitors seller of can juices and sweet flavored drinks in includes the members of great many of differentiating their products in the minds of the consumers.
Many industries lay emphasis and attention on promotion than other marketing mix to create effective awareness and it enhance purchase because, promotion gives the description of product to the end users and target market.
However, in the promotional activities, the industry get chance to communicate effectively with potential customer to beat the drum its products.
The promotions are used to disseminate information or communicate with the target audience. They include various forms of advertising, packaging, sales presentation and demonstration, point if purchase displays, sales (literature, films) and incentive tools (coupons contest, trading stamps, premium) and publicity programs. Historically, industries first made separate functions out of personal selling later out of advertising them, out of sales promo tools and ultimately out publicity. The four major promotions.
Consults, E. (2022). AN EVALUATION OF THE EFFECTIVENESS OF SALES PROMOTION AS ELEMENT OF PROMOTION MIXES. (A CASE STUDY OF 7UP PLANT, ILORIN). Afribary. Retrieved from https://afribary.com/works/an-evaluation-of-the-effectiveness-of-sales-promotion-as-element-of-promotion-mixes-a-case-study-of-7up-plant-ilorin
Consults, Education "AN EVALUATION OF THE EFFECTIVENESS OF SALES PROMOTION AS ELEMENT OF PROMOTION MIXES. (A CASE STUDY OF 7UP PLANT, ILORIN)" Afribary. Afribary, 16 Aug. 2022, https://afribary.com/works/an-evaluation-of-the-effectiveness-of-sales-promotion-as-element-of-promotion-mixes-a-case-study-of-7up-plant-ilorin. Accessed 28 Apr. 2024.
Consults, Education . "AN EVALUATION OF THE EFFECTIVENESS OF SALES PROMOTION AS ELEMENT OF PROMOTION MIXES. (A CASE STUDY OF 7UP PLANT, ILORIN)". Afribary, Afribary, 16 Aug. 2022. Web. 28 Apr. 2024. < https://afribary.com/works/an-evaluation-of-the-effectiveness-of-sales-promotion-as-element-of-promotion-mixes-a-case-study-of-7up-plant-ilorin >.
Consults, Education . "AN EVALUATION OF THE EFFECTIVENESS OF SALES PROMOTION AS ELEMENT OF PROMOTION MIXES. (A CASE STUDY OF 7UP PLANT, ILORIN)" Afribary (2022). Accessed April 28, 2024. https://afribary.com/works/an-evaluation-of-the-effectiveness-of-sales-promotion-as-element-of-promotion-mixes-a-case-study-of-7up-plant-ilorin