The study was to determine the impact of promotion strategies on organisational performance with special reference to PCCZ. The aim of this study was to measure promotion strategies such as advertising, personal selling and public with relation to sales volume and market penetration. . A descriptive research design was used in this study whereby questionnaires and interviews were used to collect data. The respondents were selected using random sampling techniques. The research outcomes revealed that advertising, personal selling and public relations improve the performance of the organisation. Deduction from existing literature enabled a construction of a conceptual model that explains overall firm performance. The study recommended that Pacific Cigarettes Company Zimbabwe can as a matter of urgency embark on more aggressive promotional strategies so as to drive its performance to the target market and to further improve the firm’s performance levels. The company can employ more people with the necessary skills to formulate promotional strategies and implement them. Furthermore, it can train its employees on how to relate which customers and the public. Also other factors that influence the performance of firms’ should be appropriately considered.
Machu, S. & Machuwaire, S (2022). AN EVALUATION OF THE IMPACT OF PROMOTIONAL STRATEGIES ON ORGANIZATIONAL PERFORMANCE THE CASE OF PACIFIC CIGARRETES COMPANY IN ZIMBABWE. Afribary. Retrieved from https://afribary.com/works/an-evaluation-of-the-impact-of-promotional-strategies-on-organizational-performance-the-case-of-pacific-cigarretes-company-in-zimbabwe
Machu, Shane, and Shane Machuwaire "AN EVALUATION OF THE IMPACT OF PROMOTIONAL STRATEGIES ON ORGANIZATIONAL PERFORMANCE THE CASE OF PACIFIC CIGARRETES COMPANY IN ZIMBABWE" Afribary. Afribary, 20 Jul. 2022, https://afribary.com/works/an-evaluation-of-the-impact-of-promotional-strategies-on-organizational-performance-the-case-of-pacific-cigarretes-company-in-zimbabwe. Accessed 02 May. 2024.
Machu, Shane, and Shane Machuwaire . "AN EVALUATION OF THE IMPACT OF PROMOTIONAL STRATEGIES ON ORGANIZATIONAL PERFORMANCE THE CASE OF PACIFIC CIGARRETES COMPANY IN ZIMBABWE". Afribary, Afribary, 20 Jul. 2022. Web. 02 May. 2024. < https://afribary.com/works/an-evaluation-of-the-impact-of-promotional-strategies-on-organizational-performance-the-case-of-pacific-cigarretes-company-in-zimbabwe >.
Machu, Shane and Machuwaire, Shane . "AN EVALUATION OF THE IMPACT OF PROMOTIONAL STRATEGIES ON ORGANIZATIONAL PERFORMANCE THE CASE OF PACIFIC CIGARRETES COMPANY IN ZIMBABWE" Afribary (2022). Accessed May 02, 2024. https://afribary.com/works/an-evaluation-of-the-impact-of-promotional-strategies-on-organizational-performance-the-case-of-pacific-cigarretes-company-in-zimbabwe