An Investigation Of Consumers' Traits On Consumption Of Goods And Services. A Case Study Of Em~Assy Supermarket In Kampala Uganda.

ABSTRACT

This section gives a summary of consumer's traits and its effects on

consumption of goods and services.

The main objective of carrying out the research study was to investigate

the relationship between the consumers' traits on consumption of goods

and services.

There is a clear indication that the consumers' traits are the driving force

towards consumption of goods and services. The consumption of goods

and services exhibit the consumption behavior of a consumer.

The research report is divided into five chapters;

Chapter one basically outlines the introduction which shows what the

researcher intends to do, how he intends to do it and where. It also

entails the purpose of the study. The Research questions used by the

researcher to carry out his research are also contained in this chapter.

Chapter two outlines the literature review that is made up of general

information got from books and internet. Different authors' views on the

topic are taken into consideration.

Chapter three focuses on methodology, which included the population in

the selected organization, data collection methods used by the author in

gathering information, research instruments and also data analysis

techniques.

Chapter four depicts the data analysis and findings. In this chapter the

researcher outlines the analytical tools and methods. He gives a report

on respondents. He then presents data on employees and customers. He

then interprets the analyzed data.

Finally, chapter five gives the researcher's conclusion and

recommendations about the research.