The business environment has become very competitive in the 21st century due to growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of low switching cost in the market.
Ekwe, E. (2018). ANALYSING CONSUMER BEHAVIOUR IN IMPROVING THE MARKET SHARE OF PZ CUSSONS NIG PLC BY Emea Frank Ekwe. Afribary. Retrieved from https://afribary.com/works/analysing-consumer-behaviour-in-improving-the-market-share-of-pz-cussons-nig-plc-by-emea-frank-ekwe
Ekwe, Emea Frank "ANALYSING CONSUMER BEHAVIOUR IN IMPROVING THE MARKET SHARE OF PZ CUSSONS NIG PLC BY Emea Frank Ekwe" Afribary. Afribary, 14 Mar. 2018, https://afribary.com/works/analysing-consumer-behaviour-in-improving-the-market-share-of-pz-cussons-nig-plc-by-emea-frank-ekwe. Accessed 26 Apr. 2024.
Ekwe, Emea Frank . "ANALYSING CONSUMER BEHAVIOUR IN IMPROVING THE MARKET SHARE OF PZ CUSSONS NIG PLC BY Emea Frank Ekwe". Afribary, Afribary, 14 Mar. 2018. Web. 26 Apr. 2024. < https://afribary.com/works/analysing-consumer-behaviour-in-improving-the-market-share-of-pz-cussons-nig-plc-by-emea-frank-ekwe >.
Ekwe, Emea Frank . "ANALYSING CONSUMER BEHAVIOUR IN IMPROVING THE MARKET SHARE OF PZ CUSSONS NIG PLC BY Emea Frank Ekwe" Afribary (2018). Accessed April 26, 2024. https://afribary.com/works/analysing-consumer-behaviour-in-improving-the-market-share-of-pz-cussons-nig-plc-by-emea-frank-ekwe