ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION IN NIGERIA

Chukwu Solomon 96 PAGES (18775 WORDS) Project
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Abstract

 

The mass media have been used as veritable sources of information during elections. They have been used to propagate ideas often known as propaganda and as instrument of political mobilization. The information projected by the different media of mass communication alongside other societal factors influence voters’ choice(s) during elections. It is on this note that this research work tried to analyze audience perception of media coverage of april 2011 presidential election in Nigeria , focusing on adults in Awka metropolis. Using the survey research method, the study found that the mass media contributed immensely to the emergence of Goodluck Jonathan as the president because 74.4% of the sampled population revealed that Goodluck Jonathan received more media exposure than other presidential candidates and thus influenced their liking for him. The study therefore recommends that media practitioners should be careful while packaging media messages because they can make or mar an individual.



 

TABLE OF CONTENTS

 

Title page

i

Certification

ii

Dedication

iii

Acknowledgements

iv

Table of Contents

v

List of Figures

vi

Abstract

vii

CHAPTER ONE: INTRODUCTION

 

1.1

Background to the Study

1

1.2

Statement of Problem

6

1.3

Objectives of Study

6

1.4

Research Questions

7

1.5

Significance of Study

7

1.6

Scope of Study

7

1.7

Definition of Terms

8

Reference

9

CHAPTER TWO: LITERATURE REVIEW

 

2.1

Focus of the Review

10

2.2

The Review itself

10

2.3

Theoretical Framework

49

Reference

51

CHAPTER THREE: RESEARCH METHODOLGY

 

3.1

Research Design

55

3.2

Population of the Study

55

3.3

Sample Size

56

3.4

Sampling Technique

57


3.5

Measuring Instrument

58

3.6

Validity and Reliability

59

3.7

Method of Data Analysis

59

3.8

Limitations of Methodology

60

Reference

61

CHAPTER FOUR: PRESENTATION AND INTERPRETATION OF DATA

4.1

Data Presentation and Analysis

62

4.2

Discussion of Findings

69

Reference

71

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary

72

5.2

Conclusion

73

5.3

Recommendations

74

 

Bibliography

 

Appendix


 

List of Figures

 

Figure

 

Page

1.

Sample selection.

62

2.

Age distribution of respondents.

63

3.

Respondents‟ means of getting information.

64

4.

Respondents‟ views on prominence given to 2011 presidential

 

 

candidates in the media and public‟s reaction.

65

5.

Influence of media messages on public perception of candidates

66

6.

Description of the kind of influence.

66

7.

Other factors that influenced the election.

67

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APA

Chukwu, S (2019). ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION IN NIGERIA. Afribary.com: Retrieved June 26, 2019, from https://afribary.com/works/analysis-of-audience-perception-of-media-coverage-of-april-2011-presidential-election-in-nigeria

MLA 8th

Solomon, Chukwu. "ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION IN NIGERIA" Afribary.com. Afribary.com, 15 Apr. 2019, https://afribary.com/works/analysis-of-audience-perception-of-media-coverage-of-april-2011-presidential-election-in-nigeria . Accessed 26 Jun. 2019.

MLA7

Solomon, Chukwu. "ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION IN NIGERIA". Afribary.com, Afribary.com, 15 Apr. 2019. Web. 26 Jun. 2019. < https://afribary.com/works/analysis-of-audience-perception-of-media-coverage-of-april-2011-presidential-election-in-nigeria >.

Chicago

Solomon, Chukwu. "ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION IN NIGERIA" Afribary.com (2019). Accessed June 26, 2019. https://afribary.com/works/analysis-of-audience-perception-of-media-coverage-of-april-2011-presidential-election-in-nigeria