ARTISTIC TRANSFORMATION OF BODY ENHANCEMENT: A CASE OF SEKONDI-TAKORADI

ABSTRACT

Body enhancement has been a long standing culture in Ghana and the rest of the Currently, breasts and buttocks enhancement has become a new trend of body enhancement in Ghana. In the study, the researcher has sought to investigate into the current trends of body enhancement of female breasts and buttocks. The study addressed the rational, negative implications and experiences of breasts/buttocks enhancement from the enhanced persons, medical experts and non-enhanced breasts and buttocks persons in Sekondi-Takoradi. For empirical investigation, case study used. In gathering the relevant data, the researcher greatly relied on the use of interview, observations and document analysis. The interviews were semi-structured and unstructured. The researcher particularly used the purposive and snowball of sampling data. The study used a sample size of forty respondents. At the end of the study, the researcher has found out that; the uses of the electronic and print media promote acculturation which has immensely contributed to the spread of buttocks and breasts enhancement in Ghana, specifically Sekondi-Takoradi. The influence of and buttocks is very common among the youth though a few adults indulge in it. Moreover, most of the people who go for the enhancement do it for beautification, attraction, fashion and correction of defects. Some people who have also not done the enhancement drawn conclusions that, they do not wish to do that because they fear contracting infections, disfigurement which is permanent and also for moral reasons. Based on the findings, it has been argued that the solution to the implications of and buttocks enhancement is to intensify education on health problems through the media as they are the main channel for advertising it. Moreover, the Food and Drugs authority needs to intensify the monitoring of importation of such harmful enhancement products on the market and apply sanctions.