Assessment of Community Relations Strategies for Promoting Harmony Between Organisations and Their Host Communities: A Study of Peace Mass Transit Limited, Nsukka

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ABSTRACT

The effectiveness of community relations strategies can only be achieved when the management recognizes ways its organization can have a good relationship with the local community and the extent of reciprocal independence which will help to establish social balance. This study was aimed at assessing community relations strategies for promoting harmony between organizations and their host communities: A study of Peace Mass Transit Limited, Nsukka. The researcher adopted the survey method, using a questionnaire to collect data from 384 respondents. Residents of Nsukka Local Government Area constituted the population of the study. For the purpose of this research study multi-stage sampling techniques – cluster, simple random, quota, and convenient sampling techniques were used to select respondents for the research. Data were analyzed both quantitatively and qualitatively. The study was anchored on three theories– social relations theory, multi- step/opinion leadership theory, and stakeholder theory. Findings from the study revealed the community relations strategies employed by Peace Mass Transit Limited are effective to an average level but challenges are facing the strategies that need to be solved. The study recommended that Peace Mass Transit Limited should as a matter of necessity work closely with their host communities to identify their core needs via the release of corporate social welfare packages


TABLEOFCONTENTS

Title Page-- - - - - - - - - -

Approval Page- - - - - - - - - -

Dedication-- - - - - - - - - -

Acknowledgements- - - - - - - - - -

Table of Contents-- - - - - - - - -

List of tables- - - - - - - - - -

Abstract- - - - - - - - - - -

CHAPTER ONE: Introduction

1.1 Background of the study- - - - - - - -

1.2 Statement of the study-- - - - - - -

1.3 Objectives of the study-- - - - - - -

1.4 Research Questions- - - - - - - -

1.5 Significance of study- - - - - - - -

1.6 Scope of the study- - - - - - - - -

1.7 Operational Definition of Terms- - - - - -

References-- - - - - - - - -

CHAPTER TWO: Literature Review

2.1 Introduction- - - - - - - - - -

2.2 Conceptual Review- - - - - - - - -

2.2.1 Concept of Community Relations- - - - - -

2.2.2 Fundamental Principles of Community Relations-- - -

2.2.3 Community Relations Objectives- - - - - - -

2.2.4 Component of community structures- - - - - -

2.2.5 Public relations and relationship building- - - - -

2.2.6 Concept of Corporate Social Responsibility-- - - -

2.2.7 Multinationals and Corporate Social Responsibility- - - -

2.2.8 CSR and harmonious relationship with host communities- - -

2.2.9 Historical Background of Peace Mass Transit Limited- - -

2.3 Empirical Reviews- - - - - - - - -

2.4 Theoretical Framework-- - - - - - -

2.4.1 Social Relations Theory-- - - - - - -

2.4.2 Multi-Step Flow/Opinion Leadership-- - - - -

2.4.3 Stakeholder Theory- - - - - - - -

2.5 Summary of the chapter-- - - - - - -

References-- - - - - - - - -

CHAPTER THREE: Research Methodology

3.1 Introduction- - - - - - - - - -

3.2 Research Design-- - - - - - - -

3.3 Population of the study-- - - - - - -

3.4 Sample size- - - - - - - - - -

3.5 Sampling Techniques- - - - - - - -

3.6 Instrument of Data collection-- - - - - -

3.7 Validity of Research Instrument- - - - - - -

3.8 Reliability of Research Instrument- - - - - -

3.9 Method of Data Analysis- - - - - - - -

References-- - - - - - - - -

CHAPTER FOUR: Data Presentation and Analysis

4.1 Description of sample- - - - - - - -

4.2 Analysis of demographic data of respondents- - - - -

4.3 Analysis of Psychographic data of respondents- - - - -

4.4 Discussion of findings- - - - - - - -

CHAPTER FIVE: Summary, Conclusion and Recommendations

5.1 Summary- - - - - - - - - -

5.2 Conclusion-- - - - - - - - -

5.3 Recommendations- - - - - - - - -

5.4 Limitations of study- - - - - - - -

Bibliography- - - - - - - - -

Appendix1: Questionnaire distributed to respondents

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APA

Adigun, T. (2021). Assessment of Community Relations Strategies for Promoting Harmony Between Organisations and Their Host Communities: A Study of Peace Mass Transit Limited, Nsukka. Afribary. Retrieved from https://afribary.com/works/assessment-of-community-relations-strategies-for-promoting-harmony-between-organisations-and-the-host-communities

MLA 8th

Adigun, Temitope Idealism "Assessment of Community Relations Strategies for Promoting Harmony Between Organisations and Their Host Communities: A Study of Peace Mass Transit Limited, Nsukka" Afribary. Afribary, 21 Aug. 2021, https://afribary.com/works/assessment-of-community-relations-strategies-for-promoting-harmony-between-organisations-and-the-host-communities. Accessed 25 Sep. 2021.

MLA7

Adigun, Temitope Idealism . "Assessment of Community Relations Strategies for Promoting Harmony Between Organisations and Their Host Communities: A Study of Peace Mass Transit Limited, Nsukka". Afribary, Afribary, 21 Aug. 2021. Web. 25 Sep. 2021. < https://afribary.com/works/assessment-of-community-relations-strategies-for-promoting-harmony-between-organisations-and-the-host-communities >.

Chicago

Adigun, Temitope Idealism . "Assessment of Community Relations Strategies for Promoting Harmony Between Organisations and Their Host Communities: A Study of Peace Mass Transit Limited, Nsukka" Afribary (2021). Accessed September 25, 2021. https://afribary.com/works/assessment-of-community-relations-strategies-for-promoting-harmony-between-organisations-and-the-host-communities