Audience Perception of Some Movies o Multi- Choice

ABSTRACT

The thrust of this research work is to assess audience perception of some movies on MultiChoice - a Direct-To-Home satellite pay-television platform in Nigeria • To critically study the perception, eight movies on MultiChoice were selected for analysis, during the month of August 2005, using nine perception ratings. The findings indicate that Direct-To-Home satellite pay-television has a nagative corrupting influence on individuals and society. Parents are, therefore, to ensure that foreign movie programmes that threaten family ties or condemn traditional values are not viewed by their children, wards and family members. Based on these findings, the researcher concluded that most movie programmes on MultiChoice and other pay-television platfonns that service the Nigerian airwaves do not mirror our socio-cultural sensibilities. All the eight movies analyzed, the study reveals, predominantly feature foreign themes at the expense of local themes. Thus, in order not to pollute our popular cultures, movies that posses obscene materials, vulgarity and nudity, which could arouse sexual emotions and immoral instincts should not be transmitted at all or at least during peak viewing time. MultiChice as well as other Direct-To9 Home Satellite pay-television platforms are therefore, enjoined to strive to cater for a wide variety of tastes and interests in their daily programming.