Abstract
This study
examined and evaluates all the channels available to firms involved in
international marketing. It also attempts to determine the extent to which
these channels promote and increase sales growth. Survey research method was
used in a cross sectional design through the use of comprehensive
questionnaires which were distributed to selected exporting firms in Enugu
metropolis area of Enugu State, Nigeria. In the analysis of data collected, it
was found that international marketing channel has a significant impact on the
sales growth of any company. It was also noted that the use of direct
distribution channel has a positive effect on the overall profitability of the
firm. From these analytical findings, it is therefore recommended that firms
should be able to understand the need for customer satisfaction and create
niche for the product they sell. Firms
should engage in more marketing promotions by making use of the internet,
radio, TV, billboards, and ensure their customers are reached wherever they are
found internationally.
Key words:
Marketing, Strategy, Entrepreneurial, Promotion, and Development.
Lamidi, M. (2018). Channels available to firms involved in international marketing. Afribary. Retrieved from https://afribary.com/works/channels-available-to-firms-involved-in-international-marketing-5769
Lamidi, Murtala "Channels available to firms involved in international marketing" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/channels-available-to-firms-involved-in-international-marketing-5769. Accessed 22 Nov. 2024.
Lamidi, Murtala . "Channels available to firms involved in international marketing". Afribary, Afribary, 29 Jan. 2018. Web. 22 Nov. 2024. < https://afribary.com/works/channels-available-to-firms-involved-in-international-marketing-5769 >.
Lamidi, Murtala . "Channels available to firms involved in international marketing" Afribary (2018). Accessed November 22, 2024. https://afribary.com/works/channels-available-to-firms-involved-in-international-marketing-5769