Communication And Employee Performance In Uchumi Supermarket Kabalagala Branch Uganda

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TABLE OF CONTENTS
LIST OFT ABLES .................................................................................................................................. v
ABS1RACT ......................................... : ................................................................................................. X
INTRODUCTION ............................. , ..................................................................................................... 1
1.0 Introduction ............................................................................................................ 1
1.1 Back ground of the Study ......................................................................................... 1
1.2 Problem Statement .................................................................................................. 2
1.3 Purpose of the Study ............................. ~ .................................................................. 2
1.4 Research Objectives •.....•...•...•.....•...•.....•...•..•.........•...•..•......•.........•...•.................... 2
1.5 Research Questions ................................................................................................. 3
1.6 Scope the Study ....................................................................................................... 3
1.6.1 Geographical Scope ............................................................................................. 3
1.6.2 Content Scope ...................................................................................................... 3
1.6.3 Time Scope ........................................................................................................... 3
1.7 Significance of the Study ......................................................................................... 3
'.":HAPTER TWO .................................................................................................................................... 4
~ITERATURE REVIEW ........................................................................................................................ 4
2.0 Introduction ............................................................................................................ 4
2.1 History- of Business Communications ...................................................................... 4
2.1.1 Comll];unication Systems ...................................................................................... s
2.2 Principles of Communication .................................................................................. 8
2.3 Communication Media .......................................................................................... 11
2.4 Employee Performance Management .................................................................... 14
2.4.1 Performance Parameters ........... ~ ....................................................................... 14
vii
2.4.2 Reward System for Employees .......................................................................... 16
2.4.3 ~urpose of Reward ............................................................................................ 17
2.4.4 Financial Reward ............................................................................................... 18
2.4.5 Non--financial Reward ........................................................................................ 18
2.4.6 Selection of Employees and Performance .......................................................... 19
2.4. 7 Job Description and Performance ..................................................................... 21
2.5 Communication and Performance ......................................................................... 22
2.5 Conceptual Framework ................ ~··········· ............................................................ 23
2.6 Conclusion ........................................... : ................................................................ 24
CHAPTER TIIREE ............................................................................................................................... 25
RESEARCH METHODOLOGY ........................................................................................................... 25
3.0 Introduction ........................................................................................................... 25
3.1 Research Design .................................................................................................... 25
3.2 Research Population ............................................................................................. 25
3.3 Sample size ............................................................................................................. 26
3.4 Sources of Data ..................................................................................................... 26
3.5 Data Collection Methods ....................... ~ ................................................................ 26
3.6 Data Collection Instrument ................................................................................... 26
3.7 Data Processing, Analysis and·Presentation .......................................................... 27
3.8 Limitations of the Study ..................................................................................... 27
PRESENTATION AND DISCUSSION OF FINDINGS ........................................................................ 29
4.1 Introduction .......................................................................................................... 29
4.2 Background Characteristics of Respondents ......................................................... 29
4.3 Communication ................................. ~ ................................................................... 32
viii

ABSTRACT The study sought to assess impact of communication on performance of employees at Uchumi

supermarket. The research was based on three objectives; to identify the various principles of

communi_cation used in Uchumi supermarket, to assess the different communication media used in

business in Uganda and to examine employee performance management at Uchumi supermarket.

The study revealed that communication is of great importance to the performance of Uchumi

supermarket as it helps the organisation to well pass information to the targeted recipient

effectively; different issues are communicated such as changes in operations manual, goals and

objectives, which makes the employees aware of the organizational goals thus encouraging them

to work hard hence better performance of the organisation. The study also revealed that human

resource is the engine of the organisation because without enough man power the organisation

cannot run smoothly. Therefore there is a need for the organisation to communicate effectively to

its employees through different communication media. Thus communication gears organisational

employee performance positively ifthere is a clear communication system in an organisation

The study concluded that a well communication system positively affects employee perfonnance

at Uchumi supermarket; a well communication system has helped the supermarket to survive in

the market. Communication is a major tool in the human resource performance of an

organisation.

The following recommendations were suggested ifUchumi supermarket is to improve employee

performance. The supermarket should employee people With close education levels to eliminate

under looking each other of the staff members. This is because someone of primary level of

education finds it difficult to converse in English with a staff member with master's degree.

Simple vocabulary should be used as communication needs deep understanding of the

information being passed to the recipient. The organisation should not use complicated words,

abbreviations which may hinder effective communication.

X

 

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APA

Research, S. (2022). Communication And Employee Performance In Uchumi Supermarket Kabalagala Branch Uganda. Afribary. Retrieved from https://afribary.com/works/communication-and-employee-performance-in-uchumi-supermarket-kabalagala-branch-uganda

MLA 8th

Research, SSA "Communication And Employee Performance In Uchumi Supermarket Kabalagala Branch Uganda" Afribary. Afribary, 21 Aug. 2022, https://afribary.com/works/communication-and-employee-performance-in-uchumi-supermarket-kabalagala-branch-uganda. Accessed 02 Oct. 2022.

MLA7

Research, SSA . "Communication And Employee Performance In Uchumi Supermarket Kabalagala Branch Uganda". Afribary, Afribary, 21 Aug. 2022. Web. 02 Oct. 2022. < https://afribary.com/works/communication-and-employee-performance-in-uchumi-supermarket-kabalagala-branch-uganda >.

Chicago

Research, SSA . "Communication And Employee Performance In Uchumi Supermarket Kabalagala Branch Uganda" Afribary (2022). Accessed October 02, 2022. https://afribary.com/works/communication-and-employee-performance-in-uchumi-supermarket-kabalagala-branch-uganda