COMMUNICATION IMBALANCE EXIST IN THE COVERAGE OF RURAL AND URBAN NEWS BY NIGERIAN NEWSPAPERS

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INTRODUCTION
1.1BACKGROUND OF THE STUDY
This in balance of news flow  is a complex and varied phenomenon  which can occur in different forms and   a exists  in all media the news paper, radio film and television.
Communication is a part of the general development process that  provides the needed  between planners and  their goals. No nation can survive  without  workable information channels that allows in and out passage of adequate flow of information  to the   various part of the    effectiveness  of information lies in its getting to the  recipients  in  proper from.
Knowing if there is the existence of any information imbalance between our rural and urban population is of great importance for it depends on the trend of our study.
Communication facilities are often inadequate within developing countries due to lack of finance and other resources and the few that are readily available concentrates more on the urban areas at the expense or detriment of the  rural areas.  The distribution of communication facilities does not provide the information needs of the people in Nigeria as well as most third world  countries and a few developed countries.
The unbalance of information flow between the  urban areas and the rural areas seems like an information flow between the rural majority and the  urban majority in the sense that new flow from the development urban area to the undeveloped rural areas.
According to Humphrey Nwosu; “people living in  urban areas  have more dependable  infrastructure   facilities  than their counter parts  in the rural areas.
Until recently the circulation of newspapers  was  an obligation fulfilled  only in the township”.
Never the less, rural poverty regrettably frustrates what should other wise  have been  a land able achievement of modern technology.
Illiteracy completed the vicious circle started  poverty and lack of infrastructure facilities as a  large proportion of our rural population are prevented from information flow by illiteracy  and this has reduced the  rural people to a state of passive receivers of information put out by a few people.
As we pointed out earlier the unbalance of news flow exists at all levels in all countries.  At the transnational level news flow from the industrialized countries to the third world countries.  The western news agencies collect the over whelming bulk of world news to impose western attitudes on the development countries.
Opubor and Nwuuneli quoted that the managing director     of this day News paper once complained that;
“while he has detailed  knowledge of foreign  place and people such as minister, other personalities and even crooks through  flowing information gotten from international news agencies he knows  very little  about his own neighbors and neighbor hood     in Africa and other third world countries.
Apart from the one way flow of information the little news on the third world is often distorted and  centered on crisis.  The third world countries always complain that the bulk of information  they receive don’t serve  their actual  information needs because the  information are neither irrelevant or destructive to  their culture, besides  news on famines wars, crisis ridicules them as being primitive.  In other w worlds, it is only the odd  events from the third world countries that qualified as new events to western media.
A foreign correspondent said  of all when he said or rather asked;
“why the hell should anyone but a specialist be interested in the Congo when there is no crisis there ?”
The developing countries are not happy with this unbalance.  The accumulated anger surface during the oil boom of the 1970’s when they found a strong economic bargaining power in oil and they advocated for  a  balance  in the flow of information based on population distribution  and national  aspiration of cultural independence.
This call generated debates conference and symposium under the auspices of the UNESCO and the non-aligned countries.  These resulted in the setting up of the international commission  for the study of communication problem in 1977 under the chairmanship of the late Mr. Sean  Mac Bride and this commission recommended  that the movement for a new world information and communication (NWICO) should replace  the old order characterized by unbalance and distortion.
From the foregoing, it is clear that there is the existence of the unbalance flow of information in the urban and rural area in Nigeria.
It is against this background out lined above that this study becomes imperative.  For the purpose of the study, two Nigeria New papers THIS DAY and CHAMPION were chosen.

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APA

Ugwu, A. (2018). COMMUNICATION IMBALANCE EXIST IN THE COVERAGE OF RURAL AND URBAN NEWS BY NIGERIAN NEWSPAPERS. Afribary. Retrieved from https://afribary.com/works/communication-imbalance-exist-in-the-coverage-of-rural-and-urban-news-by-nigerian-newspapers-1809

MLA 8th

Ugwu, Anderson "COMMUNICATION IMBALANCE EXIST IN THE COVERAGE OF RURAL AND URBAN NEWS BY NIGERIAN NEWSPAPERS" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/communication-imbalance-exist-in-the-coverage-of-rural-and-urban-news-by-nigerian-newspapers-1809. Accessed 06 Feb. 2023.

MLA7

Ugwu, Anderson . "COMMUNICATION IMBALANCE EXIST IN THE COVERAGE OF RURAL AND URBAN NEWS BY NIGERIAN NEWSPAPERS". Afribary, Afribary, 29 Jan. 2018. Web. 06 Feb. 2023. < https://afribary.com/works/communication-imbalance-exist-in-the-coverage-of-rural-and-urban-news-by-nigerian-newspapers-1809 >.

Chicago

Ugwu, Anderson . "COMMUNICATION IMBALANCE EXIST IN THE COVERAGE OF RURAL AND URBAN NEWS BY NIGERIAN NEWSPAPERS" Afribary (2018). Accessed February 06, 2023. https://afribary.com/works/communication-imbalance-exist-in-the-coverage-of-rural-and-urban-news-by-nigerian-newspapers-1809