Constraints In Pearl Millet Marketing In Tanzania: The Value Chain Approach

ABSTRACT

Pearl millet marketing in Dodoma Region is constrained by various factors most of them are empirically unknown. In order to effectively invest in value addition and marketing the society needs to look at the value chain and spot and lessen constraints that hamper growth of a sustainable market. This study aimed at unlocking the constraints facing pearl millet marketing in Tanzania. Specifically the study aimed at examining pearl millet production and marketing challenges, to assess factors influencing its production and marketing and establish factors for improving pearl millet market performance along the value chain. The cross - sectional research design was conducted by interviewing a total of 166 respondents. Primary data were collected through observation, focus group discussion and the use of structured questionnaires. The data were analysed by using Statistical Package for Social Sciences computer software. Gross margin and Post hoc LSD tests were employed to determine production and marketing challenges of pearl millet; The results showed significant (p