BACK GROUND
In an ever changing world powerful brands have to adopt to the new trends and evolve to match the market demand. Brand revitalization involves the company adapting change in product attributes to challenge the new competition as an attempt to bring back the product to life, to perform better and new approaches are implemented which may include market expansion, modification of product and brand repositioning, (Gregory Hamel, 2016). Consumer belief is influenced by the brand attributes as a consumer seeks to find favorable price, function and perception towards the product.
MASHINGAIDZE, T (2021). Consumer Beliefs And Brand Revitalzation Case Study Of Omo Detergent Brand. Afribary. Retrieved from https://afribary.com/works/consumer-beliefs-and-brand-revitalzation-case-study-of-omo-detergent-brand
MASHINGAIDZE, TINASHE "Consumer Beliefs And Brand Revitalzation Case Study Of Omo Detergent Brand" Afribary. Afribary, 17 Apr. 2021, https://afribary.com/works/consumer-beliefs-and-brand-revitalzation-case-study-of-omo-detergent-brand. Accessed 04 May. 2024.
MASHINGAIDZE, TINASHE . "Consumer Beliefs And Brand Revitalzation Case Study Of Omo Detergent Brand". Afribary, Afribary, 17 Apr. 2021. Web. 04 May. 2024. < https://afribary.com/works/consumer-beliefs-and-brand-revitalzation-case-study-of-omo-detergent-brand >.
MASHINGAIDZE, TINASHE . "Consumer Beliefs And Brand Revitalzation Case Study Of Omo Detergent Brand" Afribary (2021). Accessed May 04, 2024. https://afribary.com/works/consumer-beliefs-and-brand-revitalzation-case-study-of-omo-detergent-brand