Customer Satisfaction And The Growth Of Commercial Banks In Uganda, A Case Study Of United Bank For Africa (Kansan Ga Branch)

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ABSTRACT

In recent years, a number of studies have highlighted the effect of customer satisfaction on the

growth of business organizations through empirical evidence across both developed and

developing countries. In the pursuit of this type of evidence, this research clarifies the nature of

the relationship between customer satisfaction and the growth of commercial banks in Uganda.

In the model of this study, bank growth is a dependent variable. The quality of banking products

and services, the banking product and service supply process, quality of staff, presentation of

banking information and price competition of banking products and services are independent

variables. To examine the relationship between customer satisfaction and the growth of

commercial banks, this study uses data analysis from the questionnaire to test the reliability and

validity of this relationship. By using the ordinary tables and excel, the relationship between

customer satisfaction and bank growth is measured. Results are consistent: customer satisfaction

has a positive impact on the growth of commercial banks in the case of United Bank for Africa. And then, implications for the banking sector are drawn for the case of United Bank for Africa.

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APA

BRENDA, A (2021). Customer Satisfaction And The Growth Of Commercial Banks In Uganda, A Case Study Of United Bank For Africa (Kansan Ga Branch). Afribary. Retrieved from https://afribary.com/works/customer-satisfaction-and-the-growth-of-commercial-banks-in-uganda-a-case-study-of-united-bank-for-africa-kansan-ga-branch

MLA 8th

BRENDA, AHEEBWE "Customer Satisfaction And The Growth Of Commercial Banks In Uganda, A Case Study Of United Bank For Africa (Kansan Ga Branch)" Afribary. Afribary, 12 Jun. 2021, https://afribary.com/works/customer-satisfaction-and-the-growth-of-commercial-banks-in-uganda-a-case-study-of-united-bank-for-africa-kansan-ga-branch. Accessed 28 Jul. 2021.

MLA7

BRENDA, AHEEBWE . "Customer Satisfaction And The Growth Of Commercial Banks In Uganda, A Case Study Of United Bank For Africa (Kansan Ga Branch)". Afribary, Afribary, 12 Jun. 2021. Web. 28 Jul. 2021. < https://afribary.com/works/customer-satisfaction-and-the-growth-of-commercial-banks-in-uganda-a-case-study-of-united-bank-for-africa-kansan-ga-branch >.

Chicago

BRENDA, AHEEBWE . "Customer Satisfaction And The Growth Of Commercial Banks In Uganda, A Case Study Of United Bank For Africa (Kansan Ga Branch)" Afribary (2021). Accessed July 28, 2021. https://afribary.com/works/customer-satisfaction-and-the-growth-of-commercial-banks-in-uganda-a-case-study-of-united-bank-for-africa-kansan-ga-branch