ABSTRACT
This study analyzes the depiction of drug usage, cigarette smoking and alcohol consumption in
-novies in terms of character stereotyping and typecasting. Because movies are focused on making
money they are being used as marketing tools by alcohol and cigarette conglomerates (Grube,
2004). The study also explores youth perception of such content and tries to determine the
behavioral implications or influence of such content on young children. The goal of this research is
to analyze the social cognitive influence of movies on the youth and the effects of censorship in
movies today. The research compares this effect in the two largest movie markets — the American
market (Hollywood) and the Indian market (Bollywood) and the effect of these depictions on the
youth to see whether this issue warrants a global understanding and awareness.
The aim of this study is to understand the nature of the movie markets and the depiction of such
content in movies. It analyses the issue solely from the perspective of a youth audience to better
understand how the youth today perceive movies and to see if depiction of cigarette smoking, alcohol consumption and drug usage has a positive or negative effect on the youth audience. A part of the analysis of the study is to also better understand censorship techniques employed for both movie markets to see if they are effective or need to be improved upon. Finally the study asks the question of social responsibility and whether movies and movie stars have a responsibility to maintain higher censorship standards or they are merely depiction art through the medium and should not be held accountable for their depictions on screen.
ODUTTU, A (2021). Depiction Of Drug Usage, Alcohol Consumption And Cigarete Smoking In Movies And Its Perceived Effet On A Young Audience In Uganda A Comparative Study On American And Indian Cimenas And Their . Afribary. Retrieved from https://afribary.com/works/depiction-of-drug-usage-alcohol-consumption-and-cigarete-smoking-in-movies-and-its-perceived-effet-on-a-young-audience-in-uganda-a-comparative-study-on-american-and-indian-cimenas-and-their-r
ODUTTU, ASEGE "Depiction Of Drug Usage, Alcohol Consumption And Cigarete Smoking In Movies And Its Perceived Effet On A Young Audience In Uganda A Comparative Study On American And Indian Cimenas And Their " Afribary. Afribary, 04 Jun. 2021, https://afribary.com/works/depiction-of-drug-usage-alcohol-consumption-and-cigarete-smoking-in-movies-and-its-perceived-effet-on-a-young-audience-in-uganda-a-comparative-study-on-american-and-indian-cimenas-and-their-r. Accessed 08 May. 2024.
ODUTTU, ASEGE . "Depiction Of Drug Usage, Alcohol Consumption And Cigarete Smoking In Movies And Its Perceived Effet On A Young Audience In Uganda A Comparative Study On American And Indian Cimenas And Their ". Afribary, Afribary, 04 Jun. 2021. Web. 08 May. 2024. < https://afribary.com/works/depiction-of-drug-usage-alcohol-consumption-and-cigarete-smoking-in-movies-and-its-perceived-effet-on-a-young-audience-in-uganda-a-comparative-study-on-american-and-indian-cimenas-and-their-r >.
ODUTTU, ASEGE . "Depiction Of Drug Usage, Alcohol Consumption And Cigarete Smoking In Movies And Its Perceived Effet On A Young Audience In Uganda A Comparative Study On American And Indian Cimenas And Their " Afribary (2021). Accessed May 08, 2024. https://afribary.com/works/depiction-of-drug-usage-alcohol-consumption-and-cigarete-smoking-in-movies-and-its-perceived-effet-on-a-young-audience-in-uganda-a-comparative-study-on-american-and-indian-cimenas-and-their-r