Deposits Mobilization Through Marketing of Banking Services (The Case Study of the First Bank of Nigeria Ilorin)

TABLE OF CONTENTS

CHAPTER ONE

1.0      Introduction

1.1      Statement of research problem

1.2      Objectives of the study

1.3      Scope and limitation of the study

1.4      Definition of the terms

CHAPTER TWO

2.0      Mergence of first bank of Nigeria

2.1      What is marketing

2.2      The marketing mix

2.3      Marketing (selling) function in commercial bank

2.4      Public Relation

2.5      Selling

2.6      Challenges of marketing and find mobilization

2.7      Service offer by first bank

2.8      Difference between marketing of banking service and marketing of other consumer or industrial product and services.

CHAPTER THREE

3.0      Research methodology

3.1      Research population

3.2      Sampling techniques

3.3      Method of data collection

CHAPTER FOUR

4.0      Data presentation and analysis

4.1      Historical development of banking in Nigeria

4.2      Organization chart of case study

4.3      Data presentation

4.4      Data analysis

4.5      Result of findings

CHAPTER FIVE

5.0      Summary

5.1      Conclusion

5.2      Recommendation of findings

5.3      Reference

CHAPTER ONE

INTRODUCTION

         Deposit mobilization is the bedrock of the present future growth of banks. In the past emphasis was on marketing and distribution of goods but with recent development which arises duet o technological economical and social changes as well as changes in the people expectation marketing of financial services has gone beyong these for the continuous survival of financial institution.

         The traditional approach to banking began to chances as bankers come to realize that marketing has a role to play in any modern organization whether such organization is profit oriented or not profit oriented. The role of marketing become important in Nigeria as the business of banking grow from the function of taking deposit; lending money transmission services to include a host of other financial services. Profit making activities in an organization is very important, profit have to be made ensure survival and to finance development. In an organization like commercial banker profit marketing activities is a function of intelligent marketing strategy in business. It involves the effort to understand satisfy the need of both present and potential customers. In order to satisfy customer, the need for the application of different element knows as marketing mix.