Economic Analysis of Poultry Egg Marketing in Oredo and Egor Local Government Areas of Edo State Nigeria

The study analyzed the marketing of Poultry eggs in Oredo and Egor local government area of Edo state. It specifically described the socio-economic characteristics of the poultry egg marketers and determined the market conduct, performance of the egg market, marketing margin, profitability, effect of marketing cost on the magnitude of the marketing margin and the constraints that affected egg marketers in the study area. Structured questionnaire was randomly administered to 100 respondents in 4 purposively selected egg markets based on egg market concentration in order to gather relevant data. Data gotten were analyzed using descriptive statistics, budgetary techniques and the ordinary least square model. The result indicated that egg marketing in the area was dominated by females who were mostly married and had experience in poultry egg marketing. Results from the study also indicated a fairly good market performance as market margin per crate of egg and market efficiency were fairly good. The marketers were exploitative in setting their prices as the mark-up took a greater share of the total margin. The BCR indicated that the business was viable. The result of the regression analysis showed that marketing costs (transportation, storage, market levy and tax) greatly influenced the marketing margin realized from poultry egg marketing in the study area. Credit and Loan facilities should be made easily accessible to the marketers as they complained about the lack of accessibility to loan and credit facilities