Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean by price.
According to Ode (2011), the term price simply means the amount of money that you actually pay in order to buy a good or service so that any relation between the buyer and seller is confined to the transaction itself. This definition is inadequate for marketing purposes because it ignores guarantees, after soles services, installation, maintenance, consultancy, delivery, credit, etc. which distinguish one transaction from the next but often “free†or included in the price. Price in marketing is still broader than the economists conception. It is as much as the total product i.e the amount of money paid to acquire a good or service plus the cost of guarantees, after sales services, maintenance, consultancy, delivery, credit etc.
CHAPTER ONE
INTRODUCTION
1.1Background to the Study
1.2Statement of the problem
1.3Objective of the study
1.4Significance of the study
1.5Research Question
1.6Scope of the study
1.7Definition of terms
CHAPTER TWO
LITERATURE REVIEW
2.1Introduction
2.2Concept of Price
2.3External and Internal Factors Affecting Pricing
Research, A.
(2018). EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS. Afribary. Retrieved from https://afribary.com/works/effect-of-price-and-price-changes-on-the-sales-of-consumer-goods
MLA 8th
Research, Afri
"EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS" Afribary. Afribary, 03 Feb. 2018, https://afribary.com/works/effect-of-price-and-price-changes-on-the-sales-of-consumer-goods. Accessed 02 Oct. 2023.
MLA7
Research, Afri
. "EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS". Afribary, Afribary, 03 Feb. 2018. Web. 02 Oct. 2023. < https://afribary.com/works/effect-of-price-and-price-changes-on-the-sales-of-consumer-goods >.
Chicago
Research, Afri
. "EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS" Afribary (2018). Accessed October 02, 2023. https://afribary.com/works/effect-of-price-and-price-changes-on-the-sales-of-consumer-goods
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