EFFECT OF TELEVISION PROGRAMMES ON YORUBA CULTURE AND TRADITION (A CASE STUDY OF OBAFEMI-OWODE LOCAL GOVERNMENT AREA)

ABSTRACT

Television is an important medium of communication in 21st century which is used for several reasons including information, entertainment, and persuasion. Unlike other media structures, television has the advantage of utilizing vision for mass communication. Television has become a major source of information acquisition, companionship and a relaxation tool as it provides million with free leisure strategies and opportunities

 

The aim of writing this project is to look into the influence of television programmes on Yoruba Culture and Tradition, Using a case study of Obafemi Owode Local Government Area, Ogun State, Nigeria. Several works have observed the psychological aspects watching television and it is an established fact which can be vividly in this project that people are affected differently, depending on the information type and exposure level; hence the television programmes should be put in best use to better the lives of the Yoruba people and the whole of Nigeria at large.

 

TABLE OF CONTENTS

TITLE PAGE                                                                                                                         I

DEDICATION                                                                                                                       Ii

CERTIFICATION                                                                                                                 Iii

ACKNOWLEDGEMENT                                                                                                     Iv

ABSTRACT                                                                                                                           V

 

CHAPTER ONE:  INTRODUCTION

 

1.1 BACKGROUND OF THE STUDY                                                                               1

1.2 STATEMENT OF THE PROBLEM                                                                               3

1.3 OBJECTIVE OF THE STUDY                                                                                       3

1.4 RESEARCH QUESTION                                                                                                    4     

1.5 SIGNIFICANCE OF TH STUDY                                                                                  4

1.6 SCOPE AND LIMITATION OF THE STUDY                                                             4

1.7 OPERATIONAL DEFINITION OF TERMS                                                                5

1.7.1 MASS MEDIA                                                                                                              5

1.7.2 TELEVISION                                                                                                               5

1.7.3 CULTURE                                                                                                                    5

1.7.4 INFLUENCE                                                                                                                5

1.7.5 PROGRAMMES                                                                                                           6

 

 

CHAPTER TWO: LITERATURE REVIEW

 

2.1 CONCEPTUAL FRAMEWORK                                                                                                7

2.2 MASS MEDIA                                                                                                                 7

2.3 CLASSIFICATIONS                                                                                                      8

2.4 HOW PEOPLE USE THE MEDIA                                                                                8

2.5 THE IMPORTANCE OF THE MASS MEDIA                                                             9

2.6 FUNCTION OF THE MASS MEDIA                                                                            10

2.7 COMMUNICATION DEFINED                                                                                                10

2.8 ELEMENT OF COMMUNICATION                                                                            11

2.9 HISTORY OF TELEVISION                                                                                         12

2.10 THE HISTORY OF NIGERIA TELEVISION                                                                        13

2.11 FACTORS RESPONSIBLE FOR THE GROWTH OF TELEVISION                      14

2.11.1 POLITICAL FACTORS                                                                                             14

2.11.2 ECONOMIC FACTORS                                                                                            15

2.11.3 EDUCATION                                                                                                             17

2.11.4 GOVERNMENT INTERVENTION                                                                         18

2.11.5 PROMOTION OF CULTURAL HERITAGE                                                          19

2.11.6 FOREIGN CULTURAL INFLUENCE                                                                    20

2.11.7 INCREASE IN POPULATION AND NEED FOR INFORMATION                    21

2.11.8 TECHNOLOGICAL FACTOR                                                                                 21

2.12 MEANING OF CULTURE                                                                                           23

2.13 COMPONENT OF CULTURE                                                                                     24

2.14 CULTURE AND THE MASS MEDIA                                                                                    25

2.15 YORUBA CULTURE AND TRADITION                                                                  36

2.16 OBAFEMI OWODE OGUN STATE                                                                           27

2.16.1 HISTORICAL BACKGROUND                                                                              27

2.16.2 GEOGRAPHICAL LOCATION                                                                               27

2.16.3 OCCUPATION                                                                                                           27

2.16.4 RELIGION                                                                                                                 28

2.16.5 EDUCATION                                                                                                             28

2.16.6 ECONOMIC ACTIVITIES                                                                                        28

2.16.7 LANDMARK                                                                                                             29

2.16.8 POLITICAL WORK                                                                                                  29

2.16.9 TRADITIONAL RULERS                                                                                         30

2.17 EMPERICAL REVIEW                                                                                                            31

2.18 THEORETICAL FRAMEWORK                                                                                 32

2.18.1 ATTITUDE CHANGE THEORY                                                                              32

2.18.2 AGENDA SETTING THEORY                                                                                32

2.18.2 SOCIALCOGNITIVE THEORY                                                                              34

           

 

CHAPTER THREE: RESEARCH METHODOLOGY

 

3.1 RESEARCH METHODOLOGY                                                                                                36

3.2 RESEARCH DESIGN                                                                                                    36

3.3 SOURCES OF DATA                                                                                                     36

3.3.1 PRIMARY SOURCE OF DATA                                                                                 37

3.3.2 SECONDARY SOURCE OF DATA                                                                          37

3.4 POPULATION OF THE STUDY                                                                                   37

3.5 SAMPLE SIZE AND SAMPLING TECHNIQUE SIZE                                                          37

3.6 INSTRUMENT FOR DATA COLLECTION                                                                38

3.7 VALIDITY AND RELIABILITY OF DATA                                                               38

 

CHAPTER FOUR: DATA ANALYSIS

 

4.1 INTRODUCTION                                                                                                           40

4.2 PRESENTATION OF DATA ANALYSIS                                                                    40

4.3 DISCUSSIONS                                                                                                               50

 

CHAPTER FIVE

5.1 SUMMARY                                                                                                                     51

5.2 CONCLUSIONS                                                                                                             51

5.3 RECOMMENDATIONS                                                                                                 52

BIBLIOGRAPHY                                                                                                                 53

APPENDIX                                                                                                                            54

QUESTIONNAIRE                                                                                                               55