EFFECTIVE COMMUNICATION AS MAJOR DETERMINATE OF ORGANIZATIONAL DEVELOPMENT (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY PLC ILORIN)

CHAPTER ONE

INTRODUCTION

Effective communication as a major determinant of organizational development has been a great concern for the co-operation as well as the nation over the decade and more recently.

The need for effective communication in an organization development make the military historian to think or army line of communication in military organization the teacher towards the student, the supervisor towards the subordinate and vice versa.

Also he must allow for the possibility that communication take place not only between individuals but also firm institution and government and various business organization working towards organizational development, it is necessary to obtain and maintain a tight and effective communication gap within the various functions in organization

There should be a good relationship between the superior and the subordinate between on department and the other and more importantly between the organization and the various environment components.

Communication is an organization is mainly concerned with how to send and interprets feeling and well as ideas and information, thus the world communication can be referred to as an act of importing to transmitting information.

Communication in an organization also involves the major’s i.e. the sender and the receiver. An effective communication is of great important in and out of any organization in relation to their set of goals and objectives i.e. if organizational objectives are to be achieved, there must be a sound level in their relationship and this could be attained through the degree of its communication.

In deverell word, there are some communication skill which an organization most develop upon i.e. the writing and reading skills with in an organization, the speaking and listening skill and the proper usage of meeting in an organization.