ABSTRACT
This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).
To carry out the research work the some of the following objective were set out.
To find out the problem associated with the pricing system of communication comparing.
To make appropriate recommendation on how to improve on the pricing system of the communication industries.
Four hypothesis were formulated Data were sources using questionnaire, Extensive Literature review on past work, test books, journals on the area of study were carried out. Bourley if formular was used to determine the sample size of the customers while a census of the staff was carried out.
The data collected were presented on stated tables, analyzed and interpreted while the researcher hypothesis was tested using chi-square.
Based on the analysis the following findings were made that the pricing system adopted by communication instructor in Enugu metropolis is not commensurate with the quantity of service rendered.
That the pricing system adopted by communication industries does not attract customer.
In the view of above findings the researcher recommends among others.
That the pricing of communication service should be customer oriented.
That communication industries should improve on their service quality so that it will be in line with price charged.
It is the researcher opinion that if these recommendation are judiciously carried out communication industries will not only serve their customer better but also improve their profit margin.
TABLE OF CONTENTS
Title page II
Approval page III
Dedication IV
Acknowledgement V
Abstract VII
Table of contentVIII
CHAPTER ONE
1.1Background of the study1
1.2Statement of problems 4
1.3Objectives of the study 5
1.4Formulation of the study6
1.5Significant of the study 7
1.6Scope of the study 8
CHAPTER TWO
2.0LITERATURE REVIEW 9
2.1An overview of service 9
2.2Characteristic of service 10
2.3Overview of price13
2.4Types of pricing strategy 15
2.5Pricing of communication services 17
2.6Pricing objective 18
2.7Impact of pricing on customers patronage of GSM services 21
2.8Selling an appropriate price for GSM communication service. 23
CHAPTER THREE
3.0Research methodology25
3.1Source of data 25
3.2Population of the study 25
3.3Sampling techniques 26
3.4Sample size determination 26
3.5Research instrument used 27
3.6Method of data treatment and analysis 28
3.7Limitation of the study 29
CHAPTER FOUR
4.0Presentation, analysis and interpretation of data 30
4.1Presentation and analysis of data 39
4.2Test of hypothesis39
CHAPTER FIVE
5.0Summary of the findings, Recommendation and Conclusion
5.1Summary of findings 52
5.2Recommendations53
5.3Conclusion54
Bibliography 55
Appendix 57