ABSTRACT
The study was carried out in Musoma Urban at Airtel Tanzania. This study was designed to find out the effectiveness of promotion activities towards sales revenue in telecommunication industry taking Airtel Tanzania Limited as a case study. It describes the relationship between promotion activities and sales volume of Airtel Tanzania Limited. The study used both qualitative and quantitative methods through questionnaire and semi structured interviews. A simple random sampling design was used to select respondents from the clients and purposive sampling was used to select staff respondents. The study covered 96 respondents and data was collected with the help of questionnaires and an interview guide. Data presentation was done using tables showing frequencies and percentages. Data analysis was done using a computer package of SPSS. The findings were that Airtel (T) Ltd has promotion activities in place which it was using, that there is a strong positive relationship between promotion activities and sales volume with a correlation (r) of 0.872 implying more efforts put towards the promotion activities would increase sales volume by 87.2%.
Mapendo, J (2021). Effectiveness Of Promotion Activities Towards Sales Revenue Intelecommunication Industry: A Case Of Airtel (T) Limited Musoma Urban. Afribary. Retrieved from https://afribary.com/works/effectiveness-of-promotion-activities-towards-sales-revenue-intelecommunication-industry-a-case-of-airtel-t-limited-musoma-urban
Mapendo, Jacobus "Effectiveness Of Promotion Activities Towards Sales Revenue Intelecommunication Industry: A Case Of Airtel (T) Limited Musoma Urban" Afribary. Afribary, 22 Apr. 2021, https://afribary.com/works/effectiveness-of-promotion-activities-towards-sales-revenue-intelecommunication-industry-a-case-of-airtel-t-limited-musoma-urban. Accessed 13 May. 2024.
Mapendo, Jacobus . "Effectiveness Of Promotion Activities Towards Sales Revenue Intelecommunication Industry: A Case Of Airtel (T) Limited Musoma Urban". Afribary, Afribary, 22 Apr. 2021. Web. 13 May. 2024. < https://afribary.com/works/effectiveness-of-promotion-activities-towards-sales-revenue-intelecommunication-industry-a-case-of-airtel-t-limited-musoma-urban >.
Mapendo, Jacobus . "Effectiveness Of Promotion Activities Towards Sales Revenue Intelecommunication Industry: A Case Of Airtel (T) Limited Musoma Urban" Afribary (2021). Accessed May 13, 2024. https://afribary.com/works/effectiveness-of-promotion-activities-towards-sales-revenue-intelecommunication-industry-a-case-of-airtel-t-limited-musoma-urban