Effects of Sales Promotion as a Tool for Winning Customers in a Competitive Market.

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ABSTRACT

This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN. descriptive approach was employed as a means of data collection in proper investigation. 

It appears that consumers product do not exist in isolation in the choice of brand and promotion. Therefore it should be made flexible in order to cater for changing situation.


TABLE OF CONTENTS

Title page i

Certification ii

Dedication iii

Acknowledgement iv

Proposal v

Table of Contents vi

CHAPTER ONE

1.1 Introduction

1.2 Statement of Problem 

1.3 Objective/Significance of the Study

1.4 Scope and Limitation of the Study

1.5 Definition of Key Terms

CHAPTER TWO

2.1 Historical Background of the Study 

2.1 Marketing {Concepts and Meaning}

2.2 Advertising {Role and Importance}

2.3 Consumer Goods 

2.4 Empirical Review  

CHAPTER THREE

Research Methodology

3.1 Research Population

3.2 Research Design

3.3 Data Collection Instrument

3.4 Administered of Instrument 

3.5 Method of Data Presentation 

CHAPTER FOUR

Presentation and Analysis of data 

4.2 Data presentation and analysis

CHAPTER FIVE

Summary, Conclusion and Recommendation 

5.1 Summary 

5.2 Recommendation

5.3 Conclusion

Reference 


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APA

Consults, E. (2022). Effects of Sales Promotion as a Tool for Winning Customers in a Competitive Market.. Afribary. Retrieved from https://afribary.com/works/effects-of-sales-promotion-as-a-tool-for-winning-customers-in-a-competitive-market

MLA 8th

Consults, Education "Effects of Sales Promotion as a Tool for Winning Customers in a Competitive Market." Afribary. Afribary, 12 Jan. 2022, https://afribary.com/works/effects-of-sales-promotion-as-a-tool-for-winning-customers-in-a-competitive-market. Accessed 24 Jan. 2022.

MLA7

Consults, Education . "Effects of Sales Promotion as a Tool for Winning Customers in a Competitive Market.". Afribary, Afribary, 12 Jan. 2022. Web. 24 Jan. 2022. < https://afribary.com/works/effects-of-sales-promotion-as-a-tool-for-winning-customers-in-a-competitive-market >.

Chicago

Consults, Education . "Effects of Sales Promotion as a Tool for Winning Customers in a Competitive Market." Afribary (2022). Accessed January 24, 2022. https://afribary.com/works/effects-of-sales-promotion-as-a-tool-for-winning-customers-in-a-competitive-market