Effects of Sales Promotion as a Tool for Winning Customers in a Competitive Market.

ABSTRACT

This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN. descriptive approach was employed as a means of data collection in proper investigation. 

It appears that consumers product do not exist in isolation in the choice of brand and promotion. Therefore it should be made flexible in order to cater for changing situation.

TABLE OF CONTENTS

Title pagei

Certificationii

Dedicationiii

Acknowledgementiv

Proposalv

Table of Contents vi

CHAPTER ONE

1.1Introduction

1.2Statement of Problem 

1.3Objective/Significance of the Study

1.4Scope and Limitation of the Study

1.5Definition of Key Terms

CHAPTER TWO

2.1Historical Background of the Study 

2.1Marketing {Concepts and Meaning}

2.2Advertising {Role and Importance}

2.3Consumer Goods 

2.4Empirical Review  

CHAPTER THREE

Research Methodology

3.1Research Population

3.2Research Design

3.3Data Collection Instrument

3.4Administered of Instrument 

3.5Method of Data Presentation 

CHAPTER FOUR

Presentation and Analysis of data 

4.2Data presentation and analysis

CHAPTER FIVE

Summary, Conclusion and Recommendation 

5.1Summary 

5.2Recommendation

5.3Conclusion

Reference