Employee Engagement As A Predictor Of Organizational Commitment Amongst Cottco Employees, Head Office, Harare

ABSTRACT

Employee engagement is a concept that is being adopted globally by many organizations

because it renders competitive advantage through human capital. This study was mainly focused

on employee engagement as a predictor of organizational commitment amongst Cottco

employees, Head Office, Harare. The chief aim of this study was to assess the degree to which

employee engagement can impact upon the three components of organizational commitment, that

is, affective commitment, continuance commitment, normative commitment and organizational

commit as a whole. This study adopted the quantitative research approach particularly the

correlational design. This prompted the use of questionnaires; in this case, standardized

instruments were used. The Gallup Worker Audit by Gallup was used to gauge employee

engagement. The Organizational Commitment Questionnaire by Allen and Meyer was used to

measure organizational commitment. Fifty five employees, managerial and non managerial staff,

participated in the study. The outcomes of the research revealed the levels of engagement within

Cottco at critical lows, because only 36.4% represents employees with high levels of engagement

while the remaining 63.6 % have low levels of engagement. The findings also indicated that

employee engagement can indeed act as a predictor of organizational commitment r =0.799; p