ENHANCING THE FUND GENERATION STRATEGY OF GHANA TOURISM AUTHORITY (GTA)

EXECUTIVE SUMMARY Ghana Tourism Authority is the public service agency responsible for promoting regulating tourism in Ghana as well as licensing and classification of tourism facilities and services, research and development. The Authority replaced the Ghana Tourist Board in 2011. The goal of the Authority is making tourism in Ghana the leading sector of the economy. The Authority envisions Ghana as the tourism capital of West Africa. The Authority aims at promoting Ghana on a global platform to attract a new range of tourists From conducting qualitative research from online sources and interviews from employees of the Authority it was identified that significant problem of the Authority was insufficient funding. Government expenditure has reduced over time which has limited the work of the Authority in promoting Ghana domestically and internationally. The Authority however requested that this report not include its financial statement but was provided for research purposes. This project provides solutions to help the Authority with its insufficient funding issue. These solutions which are investing and advertising, would provide the Authority with a long-term steady source of funds to be able to cover its operational costs and endeavor into projects that can further improve on its revenue generation capacity