Theatre performances in Nigeria have experienced a lot of setbacks
in the recent past. The choice for this particular topic is not farfetched. [t
is simply an atte1npt to analyse the factors responsible for the low
popularity of live theatre performance in Nigeria today. Public Relations
as a medium of communication has a significant role 111 mobilizing
prospective theatre patrons.
The term Public Relations in the context of this work covers the
role of town criers, village heads, opinion leaders as well as gyration,
carnivals, flyers, handbills, house bills and billboards. Other forms are
Radio, Television, Newspapers, and Magazines as media of mass
audience mobilization. Theatre in this work comprises of the numerous
African traditional festivals found in every community. Also included
are educational theatres found today in some higher institutions in the
country and professional theatre companies, located 111 either Arts
Councils or major towns.
The methodology used are manifold, and these include written
materials, questionnaires administration, oral interviews and personal
observations etc. The factors responsible for the decline in theatre
patronage include availability/affordability of new media technology and
state of insecurity in the country, dearth of viable theatre companies and
poor marketing strategies of theatrical products among others
Edu, F (2021). Enhancing Theatre Patronage in Nigeria Through Public Relations- A Case Study of Abuja Council of Arts And Council. Afribary.com: Retrieved April 11, 2021, from https://afribary.com/works/enhancing-theatre-patronage-in-nigeria-through-public-relations-a-case-study-of-abuja-council-of-arts-and-council
Frontiers, Edu. "Enhancing Theatre Patronage in Nigeria Through Public Relations- A Case Study of Abuja Council of Arts And Council" Afribary.com. Afribary.com, 08 Apr. 2021, https://afribary.com/works/enhancing-theatre-patronage-in-nigeria-through-public-relations-a-case-study-of-abuja-council-of-arts-and-council . Accessed 11 Apr. 2021.
Frontiers, Edu. "Enhancing Theatre Patronage in Nigeria Through Public Relations- A Case Study of Abuja Council of Arts And Council". Afribary.com, Afribary.com, 08 Apr. 2021. Web. 11 Apr. 2021. < https://afribary.com/works/enhancing-theatre-patronage-in-nigeria-through-public-relations-a-case-study-of-abuja-council-of-arts-and-council >.
Frontiers, Edu. "Enhancing Theatre Patronage in Nigeria Through Public Relations- A Case Study of Abuja Council of Arts And Council" Afribary.com (2021). Accessed April 11, 2021. https://afribary.com/works/enhancing-theatre-patronage-in-nigeria-through-public-relations-a-case-study-of-abuja-council-of-arts-and-council