Examined the Impact of Sale Promotion on Manufacturing Industry (A Case Study of Nigeria Bags Manufacturing Company Ikeja Lagos)

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TABLE OF CONTENT

Title page i

Certification ii

Dedication iii

Acknowledgement iv

Table of contents vi

CHAPTER ONE

1.1 Background to the study 1

1.2 Statement of the research problem 2

1.3 Objectives of the study 3

1.4 Significant of the study 3

1.5Scope of the study 3

1.6 Limitations to the study 4

1.7 Definition of terms 4

CHAPTER TWO: LITERATURE REVIEW

 2.1 Introduction 6

2.2 Importance of promotion as a marketing mix 7

2.3 The need for promotion 7

2.4 Promotion and communication process 9

2.5 Communication process 10

2.6 Determination of cost implication in promotion 11

2.7 Effective of marketing strategy 12

2.8 Factory encourage the use of sales promotion 13

2.9 Selection of sales promotion method 15 

2.10 Planning sales promotion programme 17

2.11 The promotion strategy 18

2.12 Objectives of sales promotion 18  

2.13 Promotion objective 20

2.14 Production adoption groups 21

CHAPTER THREE 

3.0 Research methodology 25

3.1 Sample and sampling method 26

3.2 Method of data collection 27 

3.3 Method of data analysis 28

3.4 Historical background of the case study 29

CHAPTER FOUR

4.1 Introduction 38

CHAPTER FIVE

5.1 Summary 47

5.2 Conclusion 48

5.3 Recommendations 49

REFFERENCES


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APA

Consults, E. (2021). Examined the Impact of Sale Promotion on Manufacturing Industry (A Case Study of Nigeria Bags Manufacturing Company Ikeja Lagos). Afribary. Retrieved from https://afribary.com/works/examined-the-impact-of-sale-promotion-on-manufacturing-industry-a-case-study-of-nigeria-bags-manufacturing-company-ikeja-lagos

MLA 8th

Consults, Education "Examined the Impact of Sale Promotion on Manufacturing Industry (A Case Study of Nigeria Bags Manufacturing Company Ikeja Lagos)" Afribary. Afribary, 24 Dec. 2021, https://afribary.com/works/examined-the-impact-of-sale-promotion-on-manufacturing-industry-a-case-study-of-nigeria-bags-manufacturing-company-ikeja-lagos. Accessed 21 Jan. 2022.

MLA7

Consults, Education . "Examined the Impact of Sale Promotion on Manufacturing Industry (A Case Study of Nigeria Bags Manufacturing Company Ikeja Lagos)". Afribary, Afribary, 24 Dec. 2021. Web. 21 Jan. 2022. < https://afribary.com/works/examined-the-impact-of-sale-promotion-on-manufacturing-industry-a-case-study-of-nigeria-bags-manufacturing-company-ikeja-lagos >.

Chicago

Consults, Education . "Examined the Impact of Sale Promotion on Manufacturing Industry (A Case Study of Nigeria Bags Manufacturing Company Ikeja Lagos)" Afribary (2021). Accessed January 21, 2022. https://afribary.com/works/examined-the-impact-of-sale-promotion-on-manufacturing-industry-a-case-study-of-nigeria-bags-manufacturing-company-ikeja-lagos