TABLE OF CONTENT
Title pagei
Certificationii
Dedicationiii
Acknowledgement iv
Table of contentsvi
CHAPTER ONE
1.1 Background to the study1
1.2 Statement of the research problem2
1.3 Objectives of the study3
1.4 Significant of the study3
1.5Scope of the study3
1.6 Limitations to the study4
1.7 Definition of terms4
CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction6
2.2 Importance of promotion as a marketing mix7
2.3 The need for promotion7
2.4 Promotion and communication process9
2.5 Communication process10
2.6 Determination of cost implication in promotion 11
2.7 Effective of marketing strategy12
2.8 Factory encourage the use of sales promotion 13
2.9 Selection of sales promotion method15
2.10 Planning sales promotion programme17
2.11 The promotion strategy18
2.12 Objectives of sales promotion 18
2.13 Promotion objective20
2.14 Production adoption groups21
CHAPTER THREE
3.0 Research methodology25
3.1 Sample and sampling method26
3.2 Method of data collection27
3.3 Method of data analysis28
3.4 Historical background of the case study29
CHAPTER FOUR
4.1 Introduction38
CHAPTER FIVE
5.1 Summary47
5.2 Conclusion48
5.3 Recommendations49
REFFERENCES
Consults, E. (2021). Examined the Impact of Sale Promotion on Manufacturing Industry (A Case Study of Nigeria Bags Manufacturing Company Ikeja Lagos). Afribary. Retrieved from https://afribary.com/works/examined-the-impact-of-sale-promotion-on-manufacturing-industry-a-case-study-of-nigeria-bags-manufacturing-company-ikeja-lagos
Consults, Education "Examined the Impact of Sale Promotion on Manufacturing Industry (A Case Study of Nigeria Bags Manufacturing Company Ikeja Lagos)" Afribary. Afribary, 24 Dec. 2021, https://afribary.com/works/examined-the-impact-of-sale-promotion-on-manufacturing-industry-a-case-study-of-nigeria-bags-manufacturing-company-ikeja-lagos. Accessed 24 Apr. 2024.
Consults, Education . "Examined the Impact of Sale Promotion on Manufacturing Industry (A Case Study of Nigeria Bags Manufacturing Company Ikeja Lagos)". Afribary, Afribary, 24 Dec. 2021. Web. 24 Apr. 2024. < https://afribary.com/works/examined-the-impact-of-sale-promotion-on-manufacturing-industry-a-case-study-of-nigeria-bags-manufacturing-company-ikeja-lagos >.
Consults, Education . "Examined the Impact of Sale Promotion on Manufacturing Industry (A Case Study of Nigeria Bags Manufacturing Company Ikeja Lagos)" Afribary (2021). Accessed April 24, 2024. https://afribary.com/works/examined-the-impact-of-sale-promotion-on-manufacturing-industry-a-case-study-of-nigeria-bags-manufacturing-company-ikeja-lagos